Despite Economic Downturn, Business is Booming for Many Indie Designers

Top Quote Despite the economic downturn, many independent artists-turned-entrepreneurs are experience growth in their small businesses. End Quote
  • Chicago, IL (1888PressRelease) November 05, 2010 - Logically speaking, 2010 would have been one of the worst years to start a business. For indie designers like Chicago-based jewelry designer Lisa Marie Chatroop of Elle Marie Designs, however, business is booming. She launched Elle Marie Designs as a hobby in February and to her surprise, within a few months was busy enough to quit her full time job in order to focus on her business.

    "I'm getting a lot of customers who would rather purchase from an independent artist than a big corporation" states Lisa. "I'm finding that the individuals who shop with indie artists are excited about supporting fresh talent and love the level of customer service we offer - there's really a personal touch in the entire process that people really appreciate. You're definitely getting more of an 'experience' for the same amount of money - many times even less than you'd spend at a corporate-owned store. " Indeed, the website for Elle Marie Designs features over one hundred glowing reviews from customers, many thanking Lisa for her excellent customer service, beautiful product packaging, quick shipping and high-quality creations.

    Elle Marie Designs features carefully handcrafted jewelry that is both classic yet on-trend. Part of the line feature pieces that are funky yet earth-inspired featuring birds, leaves, and trees and part focuses on chunky yet elegant statement pieces made of freshwater pearl. All pieces are constructed from quality materials, including gold and silver plating, semi-precious stones and freshwater pearls. Lisa states "It's important for me to create unique pieces that are constructed out of high-quality materials yet are affordable for every woman. Making jewelry brings me joy, and I love to share that joy with whoever ends up wearing my creations. This business is a labor of love - it's definitely more about making people smile with my art than turning a profit. The greatest reward I can get is when someone lets me know they adore their new piece had have received tons of compliments on it."

    Elle Marie Designs' jewelry can be found online at www.ellemariedesigns.com in addition to an array of shops, including The Shop at the City of Chicago Cultural Center in downtown Chicago and Kathryn Kerrigan Shoes in Libertyville, IL. For more information, please contact ellemariedesigns ( @ ) gmail dot com.

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