Datastory, an AI-powered analytics and reporting platform, today announced the launch of its WhatsApp-first analytics experience for businesses

Datastory, an AI-powered analytics and reporting platform, today announced the launch of its WhatsApp-first analytics experience for Indian businesses, bringing enterprise-grade insights directly into the app where teams already make most of their day-to-day decisions. With support for Google Analytics 4, Google Ads, Shopify, Meta, Instagram, TikTok and more. End Quote

(1888PressRelease) January 24, 2026 - Datastory, an AI-powered analytics and reporting platform, today announced the launch of its WhatsApp-first analytics experience for Indian businesses, bringing enterprise-grade insights directly into the app where teams already make most of their day-to-day decisions. With support for Google Analytics 4, Google Ads, Shopify, Meta, Instagram, TikTok and more, Datastory turns fragmented marketing data into daily, plain-language insights delivered via WhatsApp, Slack, email, and web-without teams ever needing to open a dashboard.

The problem: marketing teams drowning in manual reporting
Despite an explosion of martech tools, manual reporting remains the default for most marketing and agency teams, consuming hours every week in CSV exports, spreadsheet pivots, and slide creation. Surveys show that 77% of professionals spend over 10 hours a week in spreadsheets, yet 70% are not truly proficient and nearly half struggle to make sense of the data they are handling. This combination of time drain and low analytical confidence slows decisions and makes it harder to react to fast-moving campaigns.

For agencies, the cost is even more visible: automating client reports can save over 130 billable hours per month, while manual reporting introduces delays, errors, and missed optimization windows that directly impact client ROI. Manual, backward-looking reports often arrive days or weeks after campaigns have run, turning what should be a real-time feedback loop into a post-mortem.

Why WhatsApp as the primary analytics surface
India is the WhatsApp capital of the world, with over 500 million users in 2023 and projections nearing 800 million by the end of 2025. WhatsApp Business adoption has exploded, with more than 50 million organizations globally using it and around 80% of Indian small businesses considering WhatsApp critical to their operations. Open rates on WhatsApp routinely reach above 90%, far exceeding typical email engagement.

Yet, analytics still lives in GA4 dashboards, BI tools, and spreadsheets—far away from the WhatsApp chats where founders, marketers, and agencies actually discuss campaigns and make decisions daily. Datastory closes this gap by delivering performance summaries, anomaly alerts, and recommended actions as WhatsApp messages that can be read, discussed, and forwarded in seconds.

“Marketers are not short on data—they are short on time and clarity,” said [Spokesperson Name], [Title] at Datastory. “When 70% of business users struggle to work effectively with spreadsheets, expecting them to stitch together GA4, ads, and e‑commerce data manually is unrealistic. Datastory’s WhatsApp analytics puts decision-ready insights directly into the conversations where growth decisions are actually made.”

What Datastory does differently
Datastory connects tools like GA4, Google Ads, Shopify, Facebook Ads, Instagram, TikTok and Google Search Console into a unified analytics layer, then uses GPT‑4 to analyze metrics daily, identify trends and anomalies, and explain what changed in simple language. Instead of sending raw charts, Datastory answers questions such as:
“Why did my ROAS drop yesterday?”
“Which campaigns drove the most profitable orders this week?”
“What should I pause, scale, or fix today?”

Key capabilities include:
Daily WhatsApp performance briefings - Auto-generated summaries of key KPIs (traffic, revenue, ROAS, conversions) delivered at a fixed time every day so teams start mornings already knowing what changed.
Instant smart alerts - Real-time notifications when key metrics spike or drop, so teams can fix broken campaigns or double down on winners within hours instead of waiting for month-end reports.
Multi-source analytics in one view - Unified understanding of how ads, organic traffic, and store behaviour connect, by combining GA4, Ads, Search Console, and Shopify into one analytical layer.
One-tap sharing - Founders, CMOs, and agencies can forward a WhatsApp insight directly to a client or internal team, cutting out screenshots and slide decks.
Slack and email delivery - For larger teams, the same AI insights flow into Slack channels and inboxes, ensuring no-one is locked out of the analytics loop even if they do not use WhatsApp heavily.

Measurable impact on time and decision-making
Customers using Datastory report that automated insights and reporting cut analytics and reporting time by up to 72%, freeing marketers and agency teams to focus that time on creative, strategy, and optimization instead of exporting and formatting data. In e‑commerce accounts, Datastory’s anomaly alerts and unified ROAS view have helped brands improve ad return on ad spend (ROAS) by around 38% in the first month by catching underperforming campaigns earlier and reallocating spend faster.

Luxury brands and high-growth D2C businesses using Datastory have also seen concrete gains: one jewelry brand reported a 29% uplift in launch conversions after unifying GA4, Ads, and CRM data for a more coordinated go‑to‑market, while a textiles brand cut marketing waste by 41% and doubled repeat orders after adopting WhatsApp-delivered insights as part of its daily decision routine. These results align with broader research showing that delayed, manual reporting leads to slow optimization cycles and missed opportunities, whereas real-time analytics and alerting materially improves campaign efficiency.

Use cases across Indian SMBs and agencies
For Indian SMBs and agencies that live on WhatsApp and juggle multiple platforms, Datastory unlocks several practical use cases:
Founder/CMO morning brief - A 9 AM WhatsApp summary that answers “How did we do yesterday?” in a single message, eliminating the need to open GA4 or ad platforms before stand-ups.
Agency client reporting - Automated, branded summaries that replace manual monthly reporting, reclaiming dozens of hours per month that can be reinvested into strategy and experimentation.
E‑commerce revenue protection - Instant alerts when Shopify revenue dips, conversion rates drop, or acquisition costs spike, allowing teams to fix broken funnels before an entire weekend’s budget is wasted.
SEO and growth teams - Daily combined view of Search Console and GA4 metrics highlighting which queries and pages actually drive meaningful traffic and conversions, reducing “metric fatigue” and helping teams focus on the KPIs that matter.

“In most businesses, by the time last month’s PowerPoint deck is ready, the chance to fix or scale a campaign is already gone,” added Spokesperson. “Datastory turns reporting from a backward-looking obligation into a forward-looking habit: what should we do today?”

Availability and launch offer
Datastory’s WhatsApp analytics experience is available immediately for customers in India and globally. Businesses can connect their GA4, Google Ads, Shopify, Search Console, Meta, and TikTok accounts in a few minutes and start receiving AI-generated WhatsApp insights the same day.

To support the launch, Datastory is offering 50% off all plans for a limited time, along with a free 7‑day trial so teams can experience the time savings and decision speed improvements first-hand.

About Datastory
Datastory is an AI analytics and reporting platform that helps teams cut through data overload and act faster. By combining multi-source integrations (GA4, Ads, Shopify, Search Console, Instagram, TikTok) with GPT‑4 analysis and multi-channel delivery (WhatsApp, Slack, email, web), Datastory turns scattered metrics into clear, daily insights. Over 100 businesses across luxury, fashion, e‑commerce, and retail use Datastory to reduce reporting time, improve ROAS, and make confident, data-backed decisions every day.

Media Contact
Ashish Mishra
Head of Growth
ashishmishra ( @ ) datastory dot sh
Website: https://datastory.sh

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