Damas Revives The Puzzle Ring

Top Quote Latest jewellery craze is a fun and playful way to reflect strong bonds of love and friendship. End Quote
  • (1888PressRelease) September 15, 2011 - Dubai, UAE - Damas, the Middle East's leading international jewellery and watch retailer, has revived the 'puzzle ring', popular during the 1970s as a symbol of friendship, love, and commitment, by launching a new collection in 18k gold, diamonds and semi-precious stones. The playful four, six or eight-band ring is the latest jewellery craze and can be used to entertain friends with its challenging puzzle.

    The Puzzle Ring is a set of bands that are configured so that there is only one way to interlock them to form a single ring. Damas' new Puzzle Ring collection is available in one, two or three gold colours.

    Raj Sahai, Director - Retail, Damas, explains, "This is a playful and entertaining ring, which makes the perfect gift for friends and loved ones as it will always give them something to play with. Damas has revived this popular ring by introducing a new range of colours and stones within the design."

    "Historically, the ring was given by husbands and wives to each other as a token of faithfulness, because if the ring is removed from the finger, they must know how to put the bands back together. These days, however, the ring is an appealing and fun way to reflect the strong bonds of love and friendship," Sahai added.

    The Damas Puzzle Ring is now available at selected Damas stores throughout the UAE. Damas has created a useful instruction booklet guiding customers on how to put the bands back together. For more information, visit the website: www.damasjewellery.com.

    About Damas:

    The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Nasdaq Dubai (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.

    For more information please contact:
    Damas PR Department
    Tel: +971-4459588
    E-mail: damasnews ( @ ) damasjewellery dot com

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