DAISO Japan: A Shopping Revolution for just $2.80 per item opens at Mandarin Shopping Centre in Chatswood, New South Wales

Top Quote Unique gifts, quality beauty products and essential household items never before seen in Australia will sell for just $2.80 each at DAISO Japan, the Japanese lifestyle store opening in Chatswood on Friday 14 October 2011. End Quote
  • (1888PressRelease) October 09, 2011 - The 1,000sqm store on the ground floor of Mandarin Centre will feature around 10,000 varieties of products - 99% of them developed in-house and never seen before in Australia. About 5% of these varieties will be replaced every month to keep the novelty factor fresh. But while the items change, the flat rate of $2.80 remains constant. A result of DAISO's global buying power of over 3,000 stores worldwide.

    Mandarin Centre's DAISO Japan store is Sydney's first and the largest in the Southern Hemisphere. The first Australian store opened in Melbourne late last year and attracts nearly 2,000 shoppers every day. Sydney's DAISO Japan experience begins from the moment you walk through the door and are struck by the fusion of cultures and a $1.5 million fit-out featuring a spectacular, mirror-like, black porcelain tiled floor and stunning backlit shelves.

    But it's the shopping adventure which will carry consumers on the ultimate voyage of "Find, Surprise and Fun!" - a unique discovery of quality, variety and exclusivity never experienced in a single store before.

    Sure, you want the basics - washing powder, coat hangers, stainless steel knives and fry pans - but what about eye shadow, lipstick, mascara and facial masks? Or glitter pens, colourful stationery, stickers and origami party bags? Don't forget kids' toys, pet products, storage baskets and 100% fruit juice! DAISO is your one stop shop for everything from Dining & Kitchen, food items, household, Stationery, health and beauty.

    You'll find all this at Daiso and only pay $2.80 for each and every item.

    "Our challenge is to change faster than our customers, constantly generating that wow! factor by presenting fresh ideas that can't be found anywhere else,'' said DAISO Japan Sydney's general manager, Mr Jordan Shih.

    Why don't you take up the DAISO challenge! See if you can enter the store and leave with just one item. We bet you can't!

    DAISO Japan - A shopping revolution that is easy on your wallet no matter how much you buy!

    For further media information contact Amanda Buckworth, AB Publicity
    T: (02) 9451 0847 │ M: 0413 949 140 │ E: amanda ( @ ) abpublicity dot com.au

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