D’Art Powers Studds’ Retail Expansion with India’s First Phygital Helmet Store

D’Art Design collaborates with Studds to launch India’s first ever phygital store, where legacy meets technology for a futuristic retail experience. End Quote

(1888PressRelease) August 05, 2025 - In a thoughtful step towards experiential retail, Studds, one of the largest helmet manufacturing brands in India, partnered with D’Art Design, a turnkey solutions providing agency, to create and launch its first ever phygital store. Designed and deployed in Dehradun, Uttarakhand, the freshly established store highlights a bold shift from conventional store layout designs, fusing physical and digital elements to provide customers with a sensory rich, brand driven experience that is deeply rooted in heritage.

A Legacy Reimagined
The leading helmet brand was looking forward to a retail space that would go beyond product display. Studds mainly aimed at establishing a retail environment that did not just allow the customers to explore the wide range of helmets and other accessories but was also connected with its enduring legacy.

The retail branding and marketing agency (https://www.dartdesign.in/) took up this challenge and further responded with a design that was vision centered on “The Legendary Heritage.” This theme perfectly balanced tradition with contemporary technology. The team at D’Art Design completely rejected the idea that experiential retail design requires trade-off and developed a store concept that preserves the essence of the STUDDS legacy while adequately engaging the five human senses. This is what formed a strategic and robust backbone of the fully immersive brand space.

Innovation Through Phygital Retail Design
The Studds’ outlet based in Dehradun serves as a prototype of D’Art’s pioneering phygital concept. It perfectly showcases a seamless integration of physical elements and digital innovation. Interactive display units, a digital touch table, and a helmet sanitizing station are some of the store’s standout features. Visitors are also free to engage with virtual reality functions in order to experience the selected hamlet’s performance in real world scenarios. This blend of tactile and virtual touchpoints transforms a traditional retail setting into an educational and interactive experience.

Commenting on the success of Studds’ retail transformation project, one of the senior marketing heads at D’Art Design commented, ‘Our objective was very clear. We did not aim at just designing a store. Instead, we designed a journey that speaks about the legacy of Studds, along with adequately embracing the future of retail. The phygital concept is our response to a growing need for immersive and scalable store design. It brings the brand story to life through both emotion and interaction.”

A New Benchmark in Helmet Retail
D’Art’s work with STUDDS (https://www.dartdesign.in/studds.php) sets a new benchmark in the helmet retail sector, where store design has often taken a backseat to utility. By challenging this convention, this collaboration between the two firms adequately highlights the fact that retail environments don’t just elevate the products but the entire brand narrative. By combining and implementing spatial planning, sensory retail design, and digital innovation, the Studds’ phygital store becomes more than just an outlet for the sale and purchase of goods. It has now become a living expression of legacy, safety, and innovation.

As the field of retail continues to evolve in this digital era, D’Art Design’s approach perfectly signifies the value of experience driven design. The Studds’ store now serves as a compelling example of how heritage and technology can exist together in the same store. Also the freshly executed physical outlet also delivers a lasting impression and sets the stage for the next era of customer engagement.

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