Critical Path Focuses on US Tech Market - Hires Former Microsoft Communications Head

Top Quote Former Microsoft Communications Head, Debora Noviyanti, joins PR Firm, Critical Path, as Director of Southeast Asia & International. End Quote
  • (1888PressRelease) January 06, 2020 - PORTLAND, OREGON – Public relations firm, Critical Path (, today announced the appointment of communications industry veteran, Debora Noviyanti, as Director, Southeast Asia & International. Debora joins the Critical Path team from Microsoft where she held the position of Communications Lead, heading up external communications. Debora was most recently based in Microsoft’s Indonesia office but will relocate to the US.

    Debora brings extensive experience in public relations, government relations, policy, and crisis communications, working for world-leading technology and communications firms, including IBM, Microsoft, Zeno Stratcom, APCO Worldwide, and Cohn & Wolfe.

    In the newly created role at Critical Path, Debora will divide her time between the US and Southeast Asia, focusing on building opportunities with leading tech firms and startups based in Silicon Valley (San Francisco) and Silicon Forest (Portland), with the aim of building and/ or supporting their business in Southeast Asia.

    "We are delighted to have Debora join the Critical Path leadership team. She is an experienced communications consultant and leader and brings a well-balanced blend of in-house and agency experience, and technology expertise," said Adrian Lee, Managing Director and Chief Client Officer at Critical Path. "Debora will provide senior-level counsel to our international technology clients who need communications, market intelligence, or funding support in Southeast Asia."

    “I am excited to join Critical Path, a true next-generation communications agency, providing a unique blend of public relations, market entry and funding services,” shares Noviyanti. “Critical Path has the right outlook, best practices, and connections to help their clients succeed, and that's something I am looking forward to being a part of.”

    Critical Path’s current stable of technology clients include the likes of Invessence, Liquid, Royole, Chuwi,, Foxconn Technology Group, and UnionPay.

    About Critical Path
    Critical Path is a full-service communications and consulting firm, catering for established global and national brands as well as promising start-ups. In addition to offering integrated communications, custom research and investor relations services, Critical Path also provides funding and market entry support. Critical Path has a presence in Asia, the United States, Europe, and the Middle East. For more information, visit

    Media contact:
    Jervis Teo
    Critical Path
    jteo ( @ ) thecriticalpath dot co

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