Creative Agency True Story Wins Marketing Design Award

Top Quote True Story, the creative agency for retailers and brands has won a 2014 Marketing Design Award in the Fashion, Footwear, Beauty and Accessories category. End Quote
  • (1888PressRelease) March 29, 2014 - True Story picked up the 2014 Marketing Design Award for the launch of its own hair care brand, White Hot, a specialist range for women celebrating white and grey hair.

    True Story ( ) won the award for best product in the hotly contested Fashion, Footwear, Beauty and Accessories category, presented in a ceremony held in London.

    White Hot ( is a capsule collection of hair care products especially created for the needs of grey and white hair. Nine months since launch it has attracted attention from around the globe, with customer orders coming in from the States, Australia and even South East Asia as well as from the UK.

    True Story Managing Director and Founder of White Hot, Jayne Mayled said: "We are thrilled to have won this award. We hear from our customers on a daily basis about how much they love White Hot, and while this is of course the most important feedback, for our work to be recognised by the industry too is incredibly rewarding. We feel especially proud as we were up against some illustrious giants from the fashion world, so not only is this a tick for a small brand, but also shows that not everything that's innovative has to be about the younger generation."

    True Story creates store concepts, visual merchandising, retail campaigns and communications for any step on the customer journey. It works with both well known high street names as well as small independents. The branding and packaging division of the agency works across the spectrum from original concept to range refresh.

    Jayne continues: "At True Story we are passionate about brands. We create them for our clients as part of our day-to-day work, so when I spotted this gap in the market for a gorgeous, efficacious range for grey and white hair that also has a positive, upbeat personality, it seemed right that we should do something ourselves."

    White Hot is available to buy on and on

    Notes to editors:

    For more information about either True Story or White Hot, please contact:
    Carrie Eames
    0115 965 1175
    carrie.eames ( @ ) truestory dot uk dot com
    ( @ ) TrueStory_UK
    LinkedIn/True Story_UK

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