Creative Agency For Retailers Rebrands As True Story

Top Quote The 80-strong creative agency Jupiter Design has rebranded as True Story. End Quote
  • (1888PressRelease) November 21, 2013 - Best-known for its work with retailers such as Boots, DFS and Wilko, creative agency Jupiter Design has rebranded.

    Now known as True Story (, the privately-owned agency established in 2001 and based in the Midlands has undertaken the rebrand to better reflect its refined and refocused business. Managing Director Jayne Mayled says: "Over the past four years we have significantly changed the nature of our business. We're a creative agency for retailers and brands; with design and language at our heart we work in 2D, 3D and the virtual world to create store concepts, visual merchandising, retail campaigns and communication for any step on the customer journey."

    The rebrand coincides with the launch of a dedicated True Story packaging division ( ) as part of the agency offer. Working across the spectrum from original concept to range refresh and everything in between, the team has specialist knowledge of how to present product in any medium, from shelf stand-out to showcasing in print and online.

    To showcase the talents of the brand and packaging team, the organisation launched its own hair care brand in June 2013, White Hot ( ), sold on and

    The new brand was chosen to reflect the business culture as well as its activity. Mayled continues: "We've all experienced the emotional pull of a true story. As an agency we pride ourselves on being authentic in everything we do - we create compelling work on behalf of our clients while staying true to both ourselves and to them - and that's a powerful combination."

    For more information contact Carrie Eames on 0115 965 1175 / carrie.eames ( @ ) truestory dot / ( @ ) TrueStory_UK.

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