Cowbell Launches Exciting New Chocolate Milk Drink for All Ages

Cowbell is a household name that has consistently delivered on its promise: “Our Milk.” With Cowbell Chocolate, Promasidor takes yet another bold step in fulfilling End Quote

(1888PressRelease) June 27, 2025 - Promasidor Nigeria Limited, makers of the iconic Cowbell brand, proudly announces the launch of Cowbell Chocolate, an exciting addition to its growing range of nutritious milk products. This new product is a rich, creamy chocolate milk designed to delight both children and adults, while offering the trusted nutrition and quality Cowbell is known for.

The introduction of Cowbell Chocolate reinforces Cowbell’s commitment to innovation and consumer satisfaction, building on the success of its popular milk range. Crafted from the finest cow’s milk and blended with real cocoa, Cowbell Chocolate offers a deliciously smooth taste with essential vitamins and minerals, providing a wholesome beverage for energy and vitality.

Cowbell Chocolate is available in multiple convenient pack sizes, making it suitable for school lunchboxes, work breaks, or on-the-go refreshment. Whether enjoyed hot or cold, it’s a perfect treat for any time of day.

“We’re excited to introduce Cowbell Chocolate to Nigerian families,” said Francois Gillet, CEO of Promasidor Nigeria. “Consumers trust Cowbell for its quality and affordability, and this new chocolate milk drink is another way we are bringing enjoyment and nutrition together. It’s not just a drink—it’s a Cowbell experience that makes every sip count.”

The new chocolate milk joins the Cowbell family, which includes other beloved flavors and formats designed to meet the nutritional needs of families across Nigeria. From breakfast nourishment to afternoon snacks, Cowbell continues to offer affordable dairy goodness to millions.
Cowbell Chocolate will soon be available nationwide in retail outlets, supermarkets, and convenience stores. The brand invites loyal customers and new consumers to experience the rich taste of chocolate with the nourishment of milk—now in one irresistible product.

To celebrate the launch, Cowbell will roll out a digital media campaign across Facebook and Instagram, featuring interactive content, giveaways, and customer engagement activities to encourage trial and feedback.

Cowbell is a household name that has consistently delivered on its promise: “Our Milk.” With Cowbell Chocolate, Promasidor takes yet another bold step in fulfilling its mission of making nutrition more accessible and enjoyable for everyone.

About Cowbell
Cowbell, “Our Milk”, is a leading brand of nutritious milk drinks in Nigeria, known for its quality, taste, and affordability. Made from the very best cow’s milk, Cowbell products are available in a wide range of flavors and pack sizes, making them convenient and enjoyable for
all ages. Cowbell is a brand of Promasidor Nigeria Limited, a company committed to nourishing Africa’s future through innovative food products.

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