Corporate Trainers Get Serious with Games

Top Quote viaLearning Announces Its New, Free Game-based Learning Guide. End Quote
  • Portland-Vancouver, OR-WA (1888PressRelease) March 27, 2012 - viaLearning, a leading provider of global web, mobile and game-based learning, today announces the availability of its new booklet, Game On: How games are transforming corporate learning. The free resource, designed as a primer outlining helpful tips to improving learner engagement and retention through games, is available on their homepage.

    The interest in game-based learning has accelerated considerably in recent years, driven by clear successes in mili-tary and industrial training as well as by emerging research into the cognitive benefits of game play. Developers and researchers are working in every area of game-based learning, including games that are goal-oriented; social game environments; non-digital games that are easy to construct and play; games developed expressly for education; and commercial games that lend themselves to refining team and group skills.

    "Games engage learners in ways other approaches can't and their value for learning has been established through research. We know more about how games work and how to apply them to learning than we ever have. Learning organizations will especially benefit from this terrific industry-breaking piece, not only will it serve as a guide for organizations to explore game-based learning but the best practices shared will also demystify the process for many." says Nic McMahon, VP of Global Services.

    About the Guide
    Companies around the world depend on viaLearning's game-based training initiatives to build creative learning so-lutions that drive organizational performance. This short guide explains what game-based learning is, what it can do for your organization, and how to create powerful, effective games that inform and instruct.

    Chapters include best practices for developing and integrating games into learning strategy as well as examples of games in modern learning environments today. The best practices outlined in the booklet are drawn from viaLearning's decade of experience working with organizations to improve their employee knowledge and produc-tivity. Together, the recommendations collected provide a tested blueprint for helping training professionals reach their learning strategy goals.

    To view samples of viaLearning's work go to

    About viaLearning
    viaLearning is a leading provider of web, mobile and game-based learning for global organizations. A division of VIA, viaLearning specializes in learning solutions for Sales and Channel Learning, Compliance Learning, Customer Self-Support and Global Learning. Clients include Barclays, Cisco, Waste Management, Hewlett-Packard, Nike and many others. Headquarters are located at 700 SW Taylor Street, Suite 300 Portland, OR 97205-3016. For more infor-mation, visit or call us at 800.737.8481

    Press contact:
    Rachel Weikum
    Weikum Communications
    Rachel ( @ ) weikumcommunications dot com

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