Converge I bags media branding initiatives for Star GSM Cellular India

Top Quote Converge Integrated Media Solutions Pvt. Ltd. has been assigned the overall media branding initiatives for Star GSM. End Quote
  • (1888PressRelease) April 17, 2011 - New Delhi - Converge Integrated Media Solutions Pvt. Ltd. has been assigned the overall media branding initiatives for Star GSM an emerging mobile handset brand from Star GSM Cellular India Pvt. Ltd. following a multi-agency pitch. The account size is pegged at over Rs 5-6 crores. The media initiatives would include the entire gamut of ATL/ BTL space, retail & merchandising and driving the overall strategy for the brand.

    Star GSM currently having its operations in the state of Rajasthan for over last six months has gained substantial momentum in distribution and consumer recall. The company is planning to extend its foray into other key states within this financial year. The new launch would happen by Mid May in the states of UP, Haryana and West Bengal with the company's existing range of consumer products and a set of new product launches .

    Commenting on the development Anurag Saxena, CEO Star GSM Cellular India stated, "The mobile handset industry is growing at a rapid pace in sync with consumer demand led by value consciousness and technology up gradation. To be relevant for our consumers we need to build significant reach and impact within our core TG. Our association with Converge.I will focus on driving stronger relationships with consumers in existing markets and also help get new consumers when we launch in other markets and regions".

    Akash Verma , CEO & Executive Director Converge I commented, " Star GSM has made considerable inroads in a very short span of time and that means that the consumer acceptance for its range of products has been pretty favorable. Now is the time when the full potential of the brand needs to be unleashed in the consumer space and new markets. This objective was in our minds while creating a strategic roadmap for the brand and we are very excited to work with Star GSM Cellular India that adds to our portfolio and builds on to our business partnership approach with clients".

    Converge I is a full play integrated media company with its footprint in Delhi, Mumbai and Bangalore and associate offices across the country.

    For More Information, Please Contact:

    T. Anand Mahesh/ Jitendra Bhasin
    anand ( @ ) mavcommgroup dot com/jitendra ( @ ) mavcommgroup dot com

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