Consulus designs the Signature Experience for Tong Ming Xi

Top Quote A new retail experience by Tong Ming Xi located at the heart of the Singapore arts scene is officially open. End Quote
  • (1888PressRelease) December 18, 2014 - Tong Ming Xi officially opened its doors to a new retail experience called the Signature experience at the Esplanade. As a long-term strategy and innovation consultant for Tong Ming Xi, Consulus developed the retail strategy, retail concept and design, new product and staff development as part of the project for the Signature Experience.

    This latest store launch is another milestone achieved, as the company continues to build upon its presence in Singapore after the successful launch of the Play Store at United Square.

    This new retail space situated at the heart of music in Singapore is also in partnership with another well known retailer 'The Band World' which specializes in wind instruments. This first of its kind partnership sees two prominent sections of an orchestra taking their places at the forefront of retail experience.

    The signature experience will feature premium instruments from world-renowned luthiers and provide a sophisticated experience to music lovers. Also, for the first time, it will feature a new product category named Interpretations, a set of strings-inspired automatons designed and developed by the Luthiers of Tong Ming Xi. As the face of the music industry continues to change and young people are more actively involved in the promotion of the arts, Tong Ming Xi is prepared to cater to the needs of this new generation of artists and musicians in Singapore and beyond our shores.

    Tong Ming Xi The Signature Experience is located at #02-06 Esplanade Mall. They can be reached at 6338 8806.

    About Consulus
    Consulus ( is an innovation consultancy with business management and multi-disciplinary design capabilities. The firm specialises in helping Asian companies transform their business models to rise up the value chain through business design, organisational development and brand experience design. The firm's methodologies on innovation and organisational change have been applied in diverse industries that include consumer, business-to-business and public sector in more than 18 cities since 2004. Consulus has also influenced 4,000 Asian business leaders through its Shape the World Conference ( held annually around Asia. As of today, we have presence in Brunei Darussalam, UAE, India, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka and Vietnam.

    Press Contact
    Johnathan Dorneles Francis
    Consulus Pte Ltd
    Johnathanfrancis ( @ ) consulus dot com
    +65 6293 9495

    Blair Nguyen
    Consulus Pte Ltd
    blairnguyen ( @ ) consulus dot com
    +65 6293 9495

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