Consulus designs new Visual Identities for Catholic Archdiocesan Councils for Dialogue in Singapore

Top Quote This rebranding was sponsored by Consulus as part of its annual commitment to shaping a better world by helping brands that have a role in enhancing dialogue and understanding. Consulus' work in the interfaith sector has been extensive and includes advising global organisations such as Religions for Peace.  End Quote
  • (1888PressRelease) January 10, 2015 - Catholic Archbishop William Goh officially launched the new visual identities for The Archdiocesan Catholic Council for Inter-religious Dialogue (ACCIRD) and the Archdiocesan Catholic Council for Ecumenical Dialogue (ACCED). 

    The launch of both logos is another step forward for the Church and both councils in its efforts and renewed commitment to promote dialogue with other faiths and Christian denominations in Singapore.

    The new visual identities present both organizations as inclusive, reflecting the direction of a shared journey that is being advocated by Pope Francis.
    The new ACCIRD symbol with its unmistakable heart shape is made up of speech bubbles overlaying each other. This serves as a reminder that dialogue must be conducted with the premise of mutual love and respect. The overlays also represent the deepening of relationships through inter-religious dialogue.

    Sails in the ACCED symbol reflect the spirit of Ecumenism. The different colours represent the Church's numerous efforts to reunite with members of different Churches. The overlays represent the riches of different Christian traditions. The overall shape resembles a boat and a shared journey towards God. 

    The new visual identities first appeared in the Catholic Archdiocese's publication, The Catholic News.

    About Consulus
    Consulus ( is an innovation consultancy with business management and multi-disciplinary design capabilities. The firm specialises in helping Asian companies transform their business models to rise up the value chain through business design, organisational development and brand experience design. The firm's methodologies on innovation and organisational change have been applied in diverse industries that include consumer, business-to-business and public sector in more than 18 cities since 2004. Consulus has also influenced 4,000 Asian business leaders through its Shape the World Conference ( held annually around Asia. As of today, we have presence in Brunei Darussalam, UAE, India, Malaysia, Myanmar, Philippines, Singapore, Sri Lanka and Vietnam.

    Press Contact
    Johnathan Dorneles Francis
    Consulus Pte Ltd
    Johnathanfrancis ( @ ) consulus dot com
    +65 6293 9495.

    Blair Nguyen
    Consulus Pte Ltd
    blairnguyen ( @ ) consulus dot com
    +65 6293 9495.

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