Collective Bias' Rapid Growth Leads to Canadian Expansion by Partnering with Canada's 3SP Media

Top Quote American Social shopper media pioneer partners with Canada's 3SP Media. End Quote
  • (1888PressRelease) March 06, 2013 - BENTONVILLE, Ark. - Collective Bias, a leading social shopper media company in the United States has partnered with Toronto-based 3SP Media, a media group focusing on sales and marketing programs for consumer brands and retailers, to further its expertise and leadership position within the industry to Canadian consumers and brands.

    3SP Media, widely known for innovative in-store marketing programs available through Ontario's Beer Store locations, views the new collaboration with Collective Bias as a way to further expand their scale of marketing strategies with extensive retail and shopper marketing expertise.

    "The team at Collective Bias and its vision of the social shopper media industry establishes a new way for retailers and brands to better engage with their consumer base," states Andrew Dorcas, Partner at 3SP Media. "We look forward to continuing to drive tremendous return on investment for our agency partners and their clients as we actively seek new relationships throughout Canada for Collective Bias."

    Recognized by Forbes as one of America's Most Promising Companies of 2013, Collective Bias weaves organic social content into engaging, real-life stories to create millions of impressions that leads to increased share of voice, SEO, and ultimately sales for brands and retailers, including Tyson, Nestlé and Walgreens.

    "Collective Bias' expansion into Canada only further validates our innovative approach to social shopper media," said John Andrews, CEO of Collective Bias. "Our partnership with 3SP Media will support our growth strategy by forging relationships with new retailers and brands while building our Social Fabric community members in that country. We are very excited to begin collaborating with such an established and like-minded organization."

    Through their Social Fabric® community, Collective Bias utilizes this proprietary group of influencers who turn their shopping experiences and product usage into creative and engaging stories that are shared with millions within their own blogs and social networks. Within the community consisting of 1,300 bloggers, more than 125 are Canadian-based. Collective Bias is looking to grow this number exponentially in the coming year as an essential part of their growth strategy.

    Entrance into the community is by invitation only and consists of bloggers that have been selected by Collective Bias and chosen based on their level of interactivity and engagement with their audience as well as their network reach. Social Fabric has an ongoing open call for interested bloggers, to apply visit

    About Collective Bias:
    Based in Bentonville, Arkansas, Collective Bias is a social shopper media company that weaves organic social content into engaging, real-life stories to create millions of impressions leading to increased share of voice, SEO, and ultimately sales for brands and retailers. The company has satellite offices in New York City, Chicago, Minneapolis and San Francisco, with plans of expansion into the Toronto and London markets. Collective Bias was recently named one of America's Most Promising Companies in 2013 by Forbes.

    Social Fabric is a proprietary community consisting of 1,300 shopping-focused influencers with an aggregate multichannel reach in excess of 40 million.

    Visit or find us on Facebook and Twitter.

    About 3SP Media:
    3SP Media is a media group focusing on the development and sales of media and 3rd party marketing programs within retail partnerships. With access to over 445 prominent, high traffic, retail locations across Ontario, 3SP Media offers in store, near store, mobile and online programs capable of leveraging over 100 million transactions annually. The company helps consumer brands, directly or through their agencies, develop regional or province wide programs to reach this mass consumer audience. For more information, visit or follow us on Twitter.

    For additional information or interview requests, please contact:

    Peter Ashworth | Ashley Lloyd | Ashworth Associates Public Relations | 416-603-6005
    peter ( @ ) ashworthassociates dot com | ashley ( @ ) ashworthassociates dot com

    Mailena Urso | Collective Bias | 479-414-5819
    mailenaurso ( @ ) collectivebias dot com

    Andrew Dorcas | 3SP Media | 416-518-4281
    andrew ( @ ) 3SPmedia dot com

  • FB Icon Twitter Icon In-Icon
Contact Information