Coldwell Banker Premier Realty Re-vamps Previews International(R) Program Pushes the Luxury Envelope

Top Quote Local Real Estate Broker Connects California Dreamers to Luxury Desert Estates. End Quote
  • Las Vegas, NV-AZ (1888PressRelease) November 09, 2012 - Real Estate market-leader Coldwell Banker Premier Realty (CBPR) management is proud to announce the re-launch of their distinguished Previews International® program presenting luxury homes and estates in Southern Nevada. The official kick-off event is set for Friday, November 16 at the desert chic contemporary Boulder Ridge community by Christopher Homes, at the Ridges in Summerlin. President of Previews International® for NRT and long time Beverly Hills realtor, Betty Graham will be the special guest presenter. Graham was the president of the Malibu Board of Realtors®, served on the board of directors of the Beverly Hills Board of Realtors®, and was honored with the Beverly Hills Chamber's Women of Achievement Award and the President's Award. "Many Las Vegas luxury home buyers come from Southern California, so we are excited to see Previews International® expand our presence in Southern Nevada. We are strengthening our Las Vegas/Los Angeles relationship as an important element to the growth of Previews and the local luxury real estate market," said Graham. The Las Vegas market is recognized for lavish upscale homes that are normally less expensive than homes in pricy Southern California. The five largest luxury property sales brokered by CBPR Previews International® have all been to California buyers, including both the Michael Jackson and Danny Gans estates.

    CBPR chairman and CEO, Bob Hamrick, who recently served as broker and senior vice president of CityCenter Realty Corporation, will host Friday's event. Hamrick states, "I am extremely pleased with the re-launch of Previews International® platform. With so many changes in our market, it is critical that we position ourselves to leverage the global strength of our unparalleled network, and provide market leadership that will satisfy today's affluent customers. This is why we are also delighted to appoint Deborah Porter, as vice president of luxury marketing as part of our next decade of innovation and expansion. She will oversee the local Previews International® marketing program with a fresh creative eye and help re-establish the brand in Las Vegas."

    The most expensive celebrity real estate in the United States, "The Manor," originally listed at $150 million, was sold by Coldwell Banker Previews International® in 2011. In 2010, Coldwell Banker was the only brand to sell one of the most expensive homes in the United States, "Le Belvedere," originally listed for $85 Million. Previews handles an average of $70.1 million in luxury home sales every day - nearly 13,000 transaction sides of homes priced $1 million. Only 10% of Coldwell Banker's global network are certified Previews Property Specialists; and only 15 agents are in Southern Nevada. Previews International® Property Specialists must complete arduous training and education in order to earn Previews certification.

    About Coldwell Banker Premier Realty
    Coldwell Banker Premier Realty in Las Vegas is ranked among the nation's leading brokers in sales and innovation. The company is ranked number 8 out of more than 1,200 Coldwell Banker companies nationwide. CBPR, acquired by Bob and Molly Hamrick in 1998, has three offices in Southern Nevada (Summerlin, Henderson and Centennial Hills) and presently has nearly 220 agent affiliates. Coldwell Banker Premier Realty has been serving Southern Nevada for over 13 years. Bob Hamrick is recognized nationwide as an expert on the Las Vegas real estate community and was recently featured in RIS Media Real Estate, Realtor Magazine® and was a recent guest on CNN, KXNT-FM. For more information on CBPR, please call (702) 939-5102, or visit the company website at

  • FB Icon Twitter Icon In-Icon
Contact Information