Coca-Cola Launches Exciting New Beverage Innovation in Nigeria
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- (1888PressRelease) July 08, 2025 - one of the world's most iconic beverage brands, is proud to announce the launch of a groundbreaking new product in Nigeria, reaffirming its commitment to innovation, sustainability, and community impact. Since its inception on May 8, 1886, when Dr. John Pemberton first poured the world’s original Coca‑Cola in Atlanta, the company has evolved into a global leader in the beverage industry, serving more than 2.2 billion drinks daily across over 200 countries.
Today, Coca-Cola Nigeria unveils a new product designed to meet the evolving tastes and preferences of consumers while emphasizing the company's dedication to sustainability and health-conscious choices. The new beverage, named Coca-Cola Pure Refresh, is a zero-sugar, natural-flavor infused drink that combines the classic Coca-Cola taste with innovative ingredients sourced responsibly from local communities.
As part of its ongoing efforts to reduce added sugars in its portfolio, Coca-Cola Nigeria’s new product aligns with the company’s global vision of creating a positive impact on people’s lives, communities, and the planet. Coca-Cola Nigeria has invested in sustainable sourcing practices, water replenishment initiatives, and packaging recycling programs, reaffirming its role as a responsible corporate citizen.
“Our new Coca-Cola Pure Refresh exemplifies our dedication to bringing innovative products that meet the health and wellness needs of our consumers,” said [Name], Managing Director of Coca-Cola Nigeria. “At the same time, we remain committed to our sustainability goals, ensuring that every bottle we produce contributes to a healthier environment and supports local communities.”
Coca-Cola Nigeria, in partnership with its bottling operations, employs over 700,000 people worldwide, creating economic opportunities and fostering community development. The launch of Coca-Cola Pure Refresh will further support local employment and supply chain development, showcasing Coca-Cola’s commitment to Nigeria’s economic growth.
The company is also launching an extensive marketing campaign across digital platforms, including Instagram, Twitter, Facebook, and YouTube, to engage consumers and promote the benefits of the new beverage. Consumers are encouraged to share their experiences with Coca-Cola Pure Refresh using the hashtag #PureRefreshNG.
Coca-Cola Pure Refresh is now available across major retail outlets, convenience stores, and horeca channels nationwide. For more information about the product and Coca-Cola’s sustainability initiatives, please visit https://www.cola.com/ng/nb.
About Coca-Cola
Coca-Cola has been a symbol of refreshment and happiness since 1886. From a single syrup in Atlanta to a global beverage powerhouse, Coca-Cola continues to innovate and lead in delivering beverages that inspire moments of joy and connection. Through its sustainability initiatives and community engagement, Coca-Cola aims to create a better future for all.
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