CNC Machining Company Launches Mobile Website as Opportunity in Michigan's Recovery

Top Quote JC Gibbons Manufacturing Inc is launching a new website that will reach a mobile audience in a highly competitive industry. End Quote
  • (1888PressRelease) November 02, 2013 - Detroit, Michigan - Today JC Gibbons Manufacturing Inc. launches a new website that is now compatible with desktop, tablet, and smart phones. The CNC machining and screw machine product company sees the multi-device website as a key initiative to reach out to their full audience during a period where brand awareness and identity is increasingly important.

    "For more than 50 years we've been focused on the needs of our customers. Ensuring that they have access to information and are educated on our CNC Machining and Screw Machine Product capabilities is top priority. Our current website didn't allow this exchange of information to happen on portable devices so we needed to act quickly," said Jeff Gibbons, Vice-President of JC Gibbons Manufacturing Inc. "It is very cut and dry. If customers can't reach you with the devices they use daily, your services are no longer considered."

    Michigan manufacturers have been under the watchful eye of the rest of the world as litmus of economic recovery since Michigan had one of the highest unemployment rates in recent years. According to the U.S Bureau of Labor and Statistics, Michigan manufacturers have added more jobs than any other state in July. "Our objective is to drive growth and create jobs right here in the U.S and in the heart of Michigan. The website is going to be critical to our overall success both in generating new business leads and attracting prospective employees," explained Gibbons.

    For JC Gibbons Manufacturing, the need to have a multi-device website was very clear. Mobile and tablet visits are up 150% year over year and that growth trend is continuing. However, the mobile device and tablet traffic coming to the site has a very high bounce rate of 80%. "Having a high bounce rate is one of those key performance indicators that you keep a close eye on. Making sure you identify the drivers is even more important.

    In this instance, users couldn't read the content, watch the videos, and view examples of parts we make, so they left," said Devin Pringle, Director of Marketing and Communications. "We find that many machining companies like ours have a website, but they often look incredibly outdated. Manufacturers may not understand that a website is the new face of their organization. If their website is poorly made, that is how their business is perceived."

    With the new website now live, customers can access the site with any device and submit a quote for their part whether they are in the office, offsite working with their suppliers, or in-between meetings. The site adds a new image and video gallery feature that makes watching CNC machining videos and viewing product samples full frame on all devices very easy. "Ubiquity is step one, but we're still investing; working on the ability to capture a part print using a phone or tablet's built in camera, and submitting it with the rest of the machining request for quote (RFQ)," said Gibbons.

    "Mobile will continue to be a key investment as long as the demand supports it." According to recent research conducted by eMarketer, nearly 40% of individuals they surveyed regularly access the Internet using mobile devices, and 12% reported using tablets like the Apple iPad.

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