CLP launches CLP Green Park Lite mobile version
Mobile users can now plant a tree at CLP Green Park - an interactive game aiming to explore and teach the values of biodiversity. Green Park Lite is accessible via smartphones.
- (1888PressRelease) October 11, 2010 - CLP has launched CLP Green Park Lite, a new mobile version of their popular green initiative. Smartphone users can now plant a tree from their iPhone or other handheld devices and participate in the eco-friendly project. The lite version is quicker, simpler and requires no registration. For every virtual tree planted online, CLP donates HK$5 for you to green partners in Asia. Plant a tree now at http://www.clpgreenpark.com
The CLP Green Park Lite version was launched to open the experience up to the 2.1 billion mobile phone users around Asia. In August 2010, CLP launched CLP Green Park, a fun and interactive website where you can design your own character, plant a virtual tree and share with your friends. Designed to serve as an interactive platform to raise awareness about the role that trees play in managing water resources and combating climate change, Green Park encourages participants to learn about the services that trees offer to other plants, animals and human beings in a fun and relatable manner while planting online trees. Most importantly, CLP matches every virtual tree planted with a donation of HK$5 to green projects in Australia, China (mainland), Hong Kong, India and Thailand.
How to play CLP Green Park Lite
Step 1: Go to http://www.clpgreenpark.com and click Support in the Landing page
Step 2: Choose the tree you would like to plant. Each tree represents each participating region.
Step 3. Share CLP Green Park Lite with your friends!
To learn more:
Visit their website http://www.clpgreenpark.com
Become a fan at: http://www.facebook.com/LovetheEarthPlantaTree
Follow on Twitter: http://www.twitter.com/clpgreenpark
This release is submitted by PRDA Asia. For media inquires please contact Ms. Angela To at tel: (852) 2678-8245 or angela.to ( @ ) clp dot com dot hk
About CLP:
Established in 1901, CLP Power Hong Kong Limited is the principal subsidiary of the CLP Group. It is the largest vertically-integrated electricity generation, transmission and distribution company in Hong Kong serving 80 percent of the territory's population.
About PRDA:
PRDA is one of Hong Kong's most established social media companies. With more than 5 years of experience and hundreds of successful campaigns, PRDA has developed an efficient and sophisticated model for introducing brands to social networks. PRDA helps brands find their voice online.
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