CLEAN WATER CHANGES LIVES - Truu Salon joins global Hair Cut-a-Thon to raise money for clean water

Top Quote On April 22, 2013 from 12:00pm to 6:00pm Truu Salon will be participating in a global Hair Cut-a-Thon to raise money for The Everglades Foundation. End Quote
  • Fort Lauderdale, FL (1888PressRelease) April 13, 2013 - April is Earth Month at Aveda. In 2013 the botanical beauty brand is committed to raising $5 million for clean water and Hollywood's very own Truu Salon is stepping up to support the effort alongside thousands of other Aveda locations around the world.

    Truu Salon has set a fundraising goal of $1500 and will host events throughout April. Most notably, Truu Salon will participate in a global 24-hour cut-a-thon on Earth Day, April 22. Aveda stylists in salons worldwide - from Tokyo, to Sydney, Moscow, London, New York and Minneapolis - will volunteer their time to offer haircuts in return for a donation to Earth Month, a simple and beautiful way for their guests to actively care for the environment.

    In addition to raising money for clean water, Aveda salons will jointly attempt to set a Guinness World Record for the most money raised for a charity by haircuts in a 24-hour period.

    Aveda professionals in more than 30 countries have collectively raised more than $26 million for in support of Earth Month since the campaign's inception in 1999. Beginning in 2007, Aveda has donated Earth Month proceeds to organizations working to combat the clean water crisis - to date more than $20 million have been directed to support hundreds of clean water projects on six continents. Funds raised by Truu Salon will benefit The Everglades Foundation - a local charity that is dedicated to protecting and restoring America's Everglades.

    This unique ecosystem provides economic, recreational and life-sustaining benefits to the millions of people in Florida who depend on its future health. Through the advancement of scientifically sound and achievable solutions, the Foundation seeks to reverse the damage inflicted on the ecosystem and provide policymakers and the public with an honest and credible resource to help guide decision-making on complex restoration issues.

    "We believe that good business is responsible business," says Erika Alexander, Truu Salon's manager. "It is so gratifying to participate in a program like Aveda Earth Month that allows us to participate in a global initiative that directly benefits the community where we live and work."

    "Social responsibility has been a pillar of the Aveda ethos since the brand's founding in 1978," says Jennifer Cummings "Aveda professionals are living proof that beauty and environment are inextricably connected - their Earth Month achievements are truly remarkable."

    Call (954) 639-7798 to book your Appointment for the Earth today or visit for more information.

    Truu Salon is an Aveda Concept Salon located in downtown Hollywood, Florida. Truu Salon specializes in Aveda signature haircuts and treatments. Truu Salon has won Best of Hollywood for Best Salon, Best Haircut and Best Color the last two years as well as being recognized as one of the Top 10 Hair Salons by Channel 10. Learn more about Truu Salon at

    Founded in 1978 in Minneapolis, MN, Aveda creates high performance, botanically-based products for beauty professionals and consumers. The company continues to innovate in botanical technologies, drawing inspiration from the principles of green science with ancient Ayurvedic wisdom to develop performance-driven, plant-based hair, skin, body and make-up products, and a comprehensive menu of ritual-based treatments for head-to-toe beauty.

    Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty, having been the first privately-owned company to sign the Ceres Principles in 1989 (Coalition for Environmentally Responsible Economies) and the first beauty company in the world to manufacture with 100 percent wind power.

    Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. Since 1999, Aveda's annual Earth Month campaign, held each April, has raised more than $26 million to support environmental projects around the world.

    More than half of the fastest growing and best-run salons in the U.S. are Aveda distributors . Aveda products are available in Aveda Experience Centers and more than 7,000 professional hair salons and spas in more than 30 countries and at

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