China Introduces National Standard for Customer Experience in Textile Products

Top Quote A look at China’s new standard relating to the consumer experience and textile products. End Quote
  • (1888PressRelease) August 17, 2021 - The Standardization Administration of China has released a new national standard – GB/T 40270-2021 ‘Textiles-General technical requirements based on consumer experience’.

    Product standards have traditionally been constructed from the perspective of product processes and technical levels; they give no consideration to the consumer experience.

    GB/T 40270-2021 introduces an assessment index system based on the subjective perceptions of the consumers, i.e., visual, tactile and olfactory. It applies to end-use textile products, such as clothing and household textiles. The aim is to make enterprises pay closer attention to consumer demands. This will lead to the products that give better customer satisfaction.

    Among the technical points in the standard are:
    • General safety – textile products must conform to the requirements of GB 18401 or GB 31701 (products for infants and children)
    • Quality requirements – textile products must conform claimed related product standard
    • Visual perception (characteristics) – textile products include fiber shedding degree, pilling, resistance to pile loop extraction, force to rupture pocket seams, seam slippage of pocket seams, bursting strength of hosiery toe, colorfastness to washing (staining), colorfastness to light yellowing, shedding of glitter and appearance after laundering or dry-cleaning. Each testing item has its corresponding applicable products or specific parts of product
    • Tactile perception (characteristics) – textile products include prickle, water-vapor transmission rate, tactile sense for permanent label (including brand), tactile sense for zipper, tactile sense for touch and close fasteners, length for floats, slip resistance for hosiery. Each testing item has its corresponding applicable products or specific parts of product
    • Olfactory perception (characteristics) – textile products shall have no pungent smell

    Stakeholders are reminded that this standard will come into effect on December 1, 2021.

    SGS Softlines Services
    SGS has a worldwide network of over 40 state-of-the-art laboratories specializing in testing of apparel, footwear, and home textiles. Their committed team is drawn from multi-disciplinary backgrounds, allowing them to carry out a comprehensive range of physical, chemical, and functional testing services for components, materials and finished products. SGS helps companies ensure quality, performance, and compliance with international, industrial, and regulatory standards worldwide. In the end, it’s only trusted because it’s tested. Learn more about SGS’s Softlines Services. []

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    Consumer and Retail — Softlines
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