Cheer Channel Selects The Elite Cheer Company as Host Gym for Secret Diary of an American Cheerleader 2: The Fierce One

Top Quote The Elite Cheer Company will host Cheer Channel Inc. for filming the hit web-series, Secret Diary of an American Cheerleader 2: The Fierce One. The Elite Cheer Company is South Austin's premier All-Star cheerleading gym. End Quote
  • Austin-San Marcos, TX (1888PressRelease) January 12, 2013 - Cheer Channel Inc. (CCI), the #1 online entertainment and news network for the spirit industry, announced today that The Elite Cheer Company will be the official gym location for the second season of CCI''s hit web-series, Secret Diary of an American Cheerleader 2: The Fierce One.

    The Elite Cheer Company was founded in 2005 by Lindsey and Russell Miller, both former All-Star and University of Texas Cheerleaders, as South Austin''s premier facility dedicated to All-Star Cheerleading, Power Tumbling, and Hip-Hop Dance. TECC''s facility is a 12,000 square foot gym with a full-size competition spring floor, an instructional class spring floor, a multi-use foam mat floor, custom built trampoline decks, a 25-foot indoor rock climbing wall, a 1,500 square foot activity and video game loft, and a parent viewing lobby and kitchen area.

    The size and versatility of The Elite Cheer Company gym was a huge draw for the Cheer Channel production crew in selecting the gym for the series filming. The activity and game lodge, along with the kitchen and lobby area provide depth for the scenes that can be shot within the gym. Lance Robbins, Executive Producer of the series said, "The Elite Cheer Company gym is so much more than just a cheer and dance performance center. It is a premier and outstanding facility and we could not have found a more perfect place to film Secret Diary 2: The Fierce One." Many of the Elite Cheer cheerleaders will be a part of the fictitious cheer teams on the show, the "Texas Twisters," and "Shooting Stars."

    "The Elite Cheer Company is thrilled to work with Cheer Channel and to be a part of the exciting hit web-series," said Russell Miller, CEO of The Elite Cheer Company. "It has created quite a buzz amongst our athletes and families and we are all looking forward to being part of the production." Miller will play a role in the series as an assistant coach for the "Texas Twisters" and will help to choreograph the stunts and routines that the "Texas Twisters" will perform. Miller has contributed his talents to such films as Varsity Blues and The New Guy.

    Cheer Channel will begin production for Secret Diary of an American Cheerleader 2: The Fierce One on January 11, 2013. The first episode will debut in late January or early February and will be available for viewing on the CCI website, the Secret Diary Show YouTube Channel, and other CCI social media platforms, as well as through DISH satellite, Roku, Boxee, Vimeo, Blip TV, Daily Motion and most mobile devices worldwide, 24-7.

    CCI sponsors for Secret Diary 2 include Amethyst Jeans, Kicks Athleticks, Elite Cheer Company, Hoss Choreography, POWERBows, Glitterbug Cosmetics, Go! Fight! Win! Music, Chasse'', Cheer Star Productions, California Beach Collection, Just Cami! Clothing, and the Maddie Gardner Collection. CCI Media sponsors include The Cheer Leader Magazine, Cheer MaD, Atlanta Cheer Magazine, Cheer Phi Magazine, and

    The Elite Cheer Company is a South Austin facility dedicated to teaching recreational cheerleading, tumbling, and dance, as well as the training of competitive cheer and dance athletes through a wide range of daily classes, team practices, and open gym sessions that cater to athletes of all ages and ability levels. TECC also offers choreography and music creation services for school, All-Star, and recreational cheer teams throughout the Austin area and the nation. For more information about TECC, please visit, or contact us at TheEliteCC ( @ ) yahoo dot com dot Please like our page on Facebook!

    CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact Media ( @ ) cheerchannel dot com or go to

  • FB Icon Twitter Icon In-Icon
Contact Information