Cell Phone Charging and Battery Consumer Behavior

Top Quote Veloxity set out to investigate phone battery statistics and consumer behavior in four major U.S cities. We found how many times on average people charge their phone per day, what their average battery life is at certain times of the day, and more! End Quote
  • Boston, MA-NH (1888PressRelease) January 18, 2014 - Nowadays, people don't just want a phone; people need a phone.

    Talking to someone on the other side of the world in real-time through your device's screen, storing hundreds of gigabytes for easy access without using a hard drive, and trading stocks on your smartphone are now realities.

    This is made possible by technological advancements in smartphone software and hardware. Still, with all these innovations, mobile phone batteries have not improved.

    To see the extent to which this is true, we set out to investigate phone battery statistics in four major U.S cities; Boston, New York, Philadelphia, and Chicago. In each city we surveyed a total of 200 people on the street, in malls, or standing outside bars and nightclubs.

    Average Phone Charges Per Day | Mobile users in NYC reported the highest frequency with an average of 2.6 charges per day. Those surveyed in Boston and Philly shared an average frequency of 2.2 charges per day, trailed by Chicago with 1.8 charges per day.

    Battery Anxiety | A whopping 84 percent of respondents in New York City reported having experienced low battery anxiety compared to 71 percent, 70 percent and 64 percent in Boston, Chicago, and Philadelphia, respectively.

    Average Battery Life by City | Of those surveyed at 6pm, individual phone battery life averaged 40.94 percent overall. In Philly the average was 44.06 and in New York was 38.93 (Boston and Chicago fell in-between). Not surprisingly, individual phone battery life at 10pm decreased, averaging to 25.37 percent overall with an average of 27.52 percent in Philly and 23.13 percent in New York.

    Battery Backup Breakdown | In aggregate, 85 percent of respondents reported carrying no backup for their phone batteries. Only 11 percent of respondents reported carrying a spare charger and 4 percent an external battery.

    Market research surveys were conducted by Veloxity One LLC; providing cell phone charging solutions for businesses across the country through universal charging stations |

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