Catwalk for A Cause

Top Quote Tru Diva Teams With Plus Model Magazine and Lane Bryant To Present Spring Collection During Walk MS Weekend. End Quote
  • New York, NY (1888PressRelease) April 21, 2011 - Veronica Lipscomb, the design mind behind plus fashion brand, Tru Diva (www.trudiva.com), announced today she will host a fashion show and sample sale as part of the official Walk MS Weekend events in New York City. Teaming with Plus Model Magazine and full figured fashion retailer, Lane Bryant, Tru Diva will showcase pieces from her spring collection as part of the event that will be taking place at Pearl Studios, located at 500 Eighth Avenue in Manhattan, on Sunday, May 1st.

    "I'm happy to be doing my part to help raise awareness in the plus community about multiple sclerosis," says TruDiva's Veronica Lipscomb. "A portion of the proceeds from the day's sales will go to the National MS Society."

    Launched in 2006, Tru Diva has quickly made a name in the plus size fashion market by setting itself apart. Known for its innovative and unique use of colors and styles, Tru Diva and Veronica have earned tremendous praise from women worldwide in the size 10 and up demographic.

    The National Multiple Sclerosis Society's mission is to create a movement toward a world free of MS. Walk MS is the signature fundraising event for the organization. With over 250,000 participants in over 600 cities nationwide, the monies raised from these walks provide essential funding for multiple sclerosis research as well as programs and services benefitting people who live with the debilitating disease, their family and friends.

    The Tru Diva event will be the closing event for the Walk MS Weekend. Featuring TruDiva Signature Cocktails and decadent pastries by Kissing Cake, festivities will begin at Noon. For a complete schedule of the weekend's events or to learn more about Veronica Lipscomb and Tru Diva, visit www.trudiva.com.

    ABOUT TRU DIVA

    Accentuating a woman's contours, and creating flattering lines is only part of the designer's recipe, her decidedly contemporary designs are characterized by an exquisite attention to detail, impeccable construction and use of rich luxurious fabrics. From bohemian chic to glamorous evening gowns, Tru Diva has a myriad of fashion for the plus sized woman. Style, sophistication and sex appeal, make a TRU DIVA.

    Empowered with an innate talent of fashion design, Veronica Lipscomb is making her dream a reality. With encouragement from friends, she began to design her own clothes and became a stylist catering to a plus-size clientele. Many women would approach her about where she purchased her clothing. Once it was discovered she was the designer, they would request the same outfit for themselves. Through TRU DIVA, Veronica offers an alternative style to a limited market of fashion conscious clothing for plus size women.

    Do you want to know the Truth? Knowing the truth is only the beginning - TRU DIVA designs by Veronica L.

    For more information, visit www.trudiva.com

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