Cadbury Dairy Milk Shots Launches New Tvc Featuring Anurag Kashyap
New 'Shots with Friends' shareable pack.
- (1888PressRelease) August 08, 2012 - Cadbury Dairy Milk Shots is launching a new TVC to introduce the Rs 10 pack called 'Shots with Friends'. Featuring filmmaker Anurag Kashyap, the TVC beautifully captures the spirit of friendship by showing a group of friends bonding and celebrating with Cadbury Dairy Milk Shots. The Bollywood connection and the audition theme lend a unique and fresh flavor to the TVC making it easily identifiable and enjoyable, especially for the youth.
The TVC hit screens across the nation on August 1, 2012 and ispresent across 60 television channels.
Speaking on the launch of the new TVC Chandramouli Venkatesan, Director, Snacking & Strategy, Cadbury India, comments "The bite size format of Cadbury Dairy Milk Shots allows it to be an easy alternative to 'snacking'. The new TVC captures the essence of the product aptly- sharing among groups of friends, and further builds on the brand's core message of celebrating small but significant occasions with Shots."
Abhijit Avasthi, National Creative Director, Ogilvy India adds, "The Shots proposition of 'mann mein ladoo phoota' has been a resounding hit with the youngsters. To talk about the 'Shots with Friends' pack we decided to build on the same with the slant being on a group of friends wishing for something fantastic instead of an individual. Also, we thought it would be sweet and charming to tell the story with a group of girls instead of making it male-centric. It's turned out much funnier than we had imagined and Anuraag Kashyap's cameo is the icing on the cake."
The opening of the TVC shows Anurag Kashyap struggling to find the perfect actresses to cast in his upcoming film. As he sits in a café describing his dream cast on the phone, he realizes they are much closer than he expected. The young group of girls on the neighboring table is ecstatic, to say the least, when they hear the director describe someone that looks exactly like them. The 'chocolate ladoos' that are a part of each character's thought bubble act as the 'sweet' metaphor that symbolize and connect the range of positive emotions they experience. The closing VO summarizes the mood of the TVC, "Dosto ke saath kuch meetha ho jaye"
Link to YouTube Video:
https://www.youtube.com/watch?v=iQzzcxZgD4Q
ABOUT CADBURY INDIA
Cadbury India Ltd. is a part of the Kraft Foods Group. Cadbury India operates in five categories - chocolate confectionery, beverages, biscuits, gum and candy. In the chocolate confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Halls, Éclairs, Tang and Oreo.
ABOUT KRAFT FOODS
Kraft Foods Inc. (NASDAQ: KFT) is a global snacks powerhouse with an unrivaled portfolio of brands people love. Proudly marketing delicious biscuits, confectionery, beverages, cheese, grocery products and convenient meals in approximately 170 countries, Kraft Foods had 2011 revenue of $54.4 billion. Twelve of the company's iconic brands - Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident - generate revenue of more than $1 billion annually. On Aug. 4, 2011, Kraft Foods announced plans to divide and create two independent public companies: a high-growth global snacks business and a high-margin North American grocery business. The transaction is expected to be completed on Oct. 1, 2012. A leader in innovation, marketing, health & wellness and sustainability, Kraft Foods is a member of the Dow Jones Industrial Average, Standard & Poor's 500, NASDAQ 100, Dow Jones Sustainability Index and Ethibel Sustainability Index. Visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate.
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