's marketing initiative with EYR campaign

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  • Johnson City, TN (1888PressRelease) January 23, 2012 -, powered by BuzzrPlatform, is the most comprehensive aggregator of deal content in India. Promoting the best deals for the consumers, has also opened avenues for deal providers to reach out to a larger audience and create great interest in their products.

    Businesses today connect with their consumers via effective marketing and advertising. Everyone is looking for a campaign that is subtle yet crisp. A recent initiative in this direction has been participation by brands on the BuzzrPlatform in the EYR campaign by Channel [V]'s Indiafest 2012. An interesting promotion activity for all brands tied up with the BuzzrPlatform, this is one of the many ways to foray into the arena of unconventional advertising/marketing solutions.

    Partnering with the EYR Campaign for Channel [V] Indiafest 2012 is one of the biggest initiatives undertaken by yet. EYR (earn your right) campaign was an initiative by the Indiafest team to motivate participation by college students. provided the EYR campaign with 6 youth oriented brands to become Channel [V]'s retail brand partners.

    All the participating brands were to give out EYR point vouchers which would lead to gifts and a free trip to Goa for the Indiafest 2012 to participants. Other collaterals like posters, tent cards etc. were also installed in the brand outlets for further visibility. By providing youth oriented brands reaching out to large audiences, helped the EYR campaign with the perfect outlets to pull in their target audience for their festival.

    This concept has benefited all participating brands. The brand outlets have been featured on all EYR campaign posters, banners, television promos etc. Furthermore, the participating brands have had increased footfall and greater visibility due to this initiative. has given these brands a chance to reach out to connect with a larger audience.

    With advertising rates sky rocketing each day, BuzzrPlatform has created unique solutions using different mediums providing the advertisers great visibility and higher recall value. With a potential reach of lakhs of consumers, multiple mediums of promotions leading to higher recall value, is the ideal way to promote a niche or established product across the masses.

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