Building Relationships Leads To Record-Setting Results For New Franchise

Top Quote Joe Cordsen of Cordsen Chem-Dry in Arizona has been utilizing the strategy of networking and leveraging relationships to reach a new level of success. End Quote
  • Flagstaff, AZ (1888PressRelease) July 02, 2010 - When Joe Cordsen quit his full-time job to invest in a Chem-Dry franchise, friends and neighbors were curious about how things were going. He used this opportunity to promote his business and secure new jobs. This strategy of "networking the neighborhood" has been extremely effective, with record-setting numbers to prove it.

    Cordsen started his franchise in April and since then his efforts have turned into results that are off the charts. With 47 cleaning jobs from his list of 100, he was able to bring in a total of $11,903.90 to his business at virtually no cost. Cordsen said his networking is so effective that he has yet to spend a dime on traditional advertising.

    As the new 100 list record holder for the number of jobs completed, Cordsen broke the previous record of 25 held by David and Heather Boone of Cottonwood Chem-Dry in Utah. Cordsen's job average from the 100 list is $253.27. "What an incredible performance," said Charlie Erickson, Quick Start coach at Chem-Dry. "Joe has definitely raised the bar."

    Behind this great success is the old philosophy that a little bit of kindness can go a long way. Cordsen said, "Being personable and building relationships is very important. You need to make people feel comfortable in their own home."

    Cordsen has a simple strategy to maximize his network and achieve success. "Building relationships is better than what everyone else is doing. People are tired of the old way of doing things and it's all about communication. I call everyone on the phone or meet them in person. Whenever I run into people, I talk to them about Chem-Dry," he said. "Everyone on my 100 list are people that I know."

    If there is one thing new franchises should remember, Cordsen said, it is to have a good attitude. "I decide every day that I'm going to try to learn something new," he said. "Never get set in one way of doing things."

    To learn more about Cordsen's new customer strategy, feel free to call (928)640-0911. For more information on Chem-Dry products and services, visit

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