Brooklyn's Newest Upscale Rental Building Now Open In Historic Park Slope

Arias Park Slope reveals 95 Ultra-Chic Residences In an Ismael Leyva-Designed 12-story Building. End Quote

New York, NY (1888PressRelease) April 05, 2011 - Park Slope's fast-emerging Fourth Avenue corridor has taken another significant step forward with the grand opening of Arias, a new ultra-chic rental building located in the heart of this vibrant Brooklyn neighborhood.

Masterfully designed to reflect its charming brownstone neighbors, the boutique 12-story building boasts 95 lavishly-appointed studio, one- and two-bedroom residences complete with designer features and appointments unrivaled in the rental market, according to The Iconic Group, developer of Arias.

The building also features a comprehensive amenity offering highlighted by a landscaped rooftop club featuring cabanas, sunbeds, a social fire pit, grill, bar, and spectacular views of Brooklyn and the Manhattan skyline.

Arias Park Slope will make its anticipated debut with a professionally-decorated model home and leasing center designed by Emmy-Award winning television personality Cathy Hobbs, founder of locally-based interior design firm apherea inc. and formerly host/executive producer of Metro Residential TV.

"Originally conceived as a condominium building, Arias has a considerable advantage over other Brooklyn rental properties," says Hillel Fischman, a Managing Director of The Iconic Group. "These cutting-edge residences boast upscale interior features designed for condominium homes, providing an added level of style, comfort and elegance. Add in the vitality and dynamic ambiance of the surrounding Park Slope neighborhood and Arias answers the call for a contemporary urban lifestyle."

Designed by the world-renowned architectural firm, Ismael Leyva Architects, P.C., the building is notable for its multi-toned brick façade which has been inspired by neighboring brownstones and is punctuated by expansive windows, floating glass balconies, and a four-story glass curtain wall that optimizes natural light and captivating views of Prospect Park and the Manhattan skyline.

Well-designed floor plans range from studio, one and two bedroom homes complemented by a wide offering of sophisticated finishes and appointments rarely found in rental buildings. Monthly rents are expected to begin from the $1,800s for studios, $2,200s for one-bedroom homes and $3,100s for two-bedroom residences.

"The luxury and convenience found inside these residences are what separate Arias from the competition," notes Jacqueline Urgo, President of The Marketing Directors, Inc., the building's exclusive marketing and leasing agent.

"Found throughout the homes are high ceilings, solid white oak flooring and chef-inspired kitchens with polished white stone countertops, custom European design white oak cabinetry, breakfast bar and fully-equipped stainless steel appliances.
Bathrooms are equally impressive, offering marble vanity tops, polished chrome fixtures and deluxe soaking tubs. Most homes also have private terraces or balconies for desirable outdoor space."

Zen-inspired, state-of-the-art recreational and social amenities complete the contemporary urban living experience at Arias. Residents will enjoy a 24-hour attended lobby, a state-of-the-art fitness center and Yoga room, and a resident's lounge featuring a catering kitchen & bar, billiards, plasma TV and a fireplace. Considerable outdoor space is provided by both the Arias Courtyard which offers a putting green and seating area and the Arias Terrace which features an outdoor garden and seating area.

The Arias Club 360 boasts 360° rooftop views of Brooklyn and the Manhattan Skyline, lush landscaping with over 600 feet of grass, a soothing water feature, a massive fire pit with seating, a grill, bar & dining area, private cabanas, sunbeds and even an outdoor shower.

Additional amenities include a pet spa, cold & dry grocery storage, available onsite automated parking, storage units, as well as complimentary bicycle racks.

Situated at 150 Fourth Avenue in Park Slope, the backdrop of Arias is one of Brooklyn's most sought-after residential addresses. Residents will reside in a bohemian neighborhood known for its culture, dining, shops and galleries. Steps away from Arias are some of New York City's most popular attractions, including the Botanical Gardens, Academy of Music, Brooklyn Museum, Prospect Park and Brooklyn Public Library.

"While there's certainly no shortage of things to do in this historic neighborhood, residents will also appreciate our location just minutes from transportation to New York City, bringing the cultural, entertainment and business opportunities of Manhattan close at hand," says Ms. Urgo.

For additional information on Arias Park Slope, please call (718) 643-1500 or visit www.ariasparkslope.com.

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