Britain's got sales talent: awards honour those keeping Britain selling

Top Quote Salespeople - the prime movers in driving Britain's economy - are being honoured at this year's British Excellence in Sales and Marketing Awards (BESMA), which take place at the Lancaster Hotel, in London, on 26th May. This year, the event is hosted by the award winning TV and radio presenter, Jeremy Nicholas. End Quote
  • (1888PressRelease) May 20, 2011 - "Without the many thousands of sales professionals who work in the private and public sectors, very little would happen to increase the 1.2 trillion worth of goods and services bought and sold in Britain's economy annually," said Stephen Wright, Commercial Director of the Institute of Sales & Marketing Management (ISMM), the UK's largest association for sales professionals, which organises the awards.

    "BESMA - the 'Oscars' of the sales world - honour the cream of the sales profession," he added, "and it's a profession which is becoming increasingly professional, skilled and ethical, as more companies establish sales academies and ally them with the ISMM's qualifications.

    "Winning one of these awards is a tough challenge because it demands fulfilling the industry's most demanding criteria, demonstrating an outstanding track record and completing a rigorous examination of sales skills. Encouragingly, this year's competition prompted a 30 per cent increase in nominations for an award - and the judging process was tougher than usual.

    "This suggests that not only are salespeople in Britain taking their profession seriously and continually striving to improve their skills but also that the UK is developing some of the highest skilled salespeople in the world," said Wright. "Moreover, as well as recognising individual and team achievements, the Awards help to raise the profile and reputation of the whole profession.

    "We're delighted that these Awards can take place - to officially recognize Britain's sales proficiency - and so we're grateful to this year's BESMA sponsors: The Daily Telegraph, The Sunday Telegraph, Royal Mail, De Vere Hotels, Virgin Media Business, Maddison Media, Campaign Master, The Sales Management Expo, Ellis Salsby, Meta Lucid and Principal Hayley."

    The winners of the awards will be announced at the BESMA gala dinner, being held at the Lancaster Hotel, in London, on 26th May. For details about tickets to this event, call June on 01582 840001 or visit the ISMM website:

    About The Institute of Sales & Marketing Management
    The Institute of Sales & Marketing Management (ISMM) is the UK's largest association for sales professionals. Founded in 1911 to promote standards of excellence in sales and sales management and to enhance the status and profile of sales as a profession, the ISMM supports, represents and promotes the sales profession. It has been the authoritative voice of selling and the custodian of sales standards, ethics and best practice for many years.

    The ISMM is also responsible for establishing benchmarks of professionalism in sales. It is the only membership body recognised by the UK Government regulatory body Ofqual as an awarding organisation to offer qualifications in sales, marketing and sales management.

    The ISMM's annual British Excellence in Sales & Marketing Awards (BESMA) are the most prestigious awards for the sales profession.

    Further information from:
    Ben Turner, ISMM, +44 (0)1582 840001; bturner ( @ ) ismm dot co dot uk
    Denise Edens, ISMM, +44 (0)1582 840001; dedens ( @ ) ismm dot co dot uk

    Bob Little, Bob Little Press & PR, +44 (0)1727 860405; bob.little ( @ ) boblittlepr dot com

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