Bridgevine Releases AMPconnect, Industry's First Customer-Conversion and Cross-Sell Web Services Application

Top Quote Web 2.0 marketing company is first to market with an external API allowing clients to bundle and sell 3rd-party services entirely within their own customer environment. End Quote
  • (1888PressRelease) November 11, 2011 - Bridgevine, Inc., a leading Web 2.0 marketer, has released AMPconnect, the latest addition to its AMP (Acquisition and Merchandising Platform) suite of applications. AMPconnect is the digital marketing industry's first Web Services application enabling major retailers, etailers and utilities to offer products and services within their own eco-system that they themselves do not offer. The announcement was made by Mark Wilkinson, Bridgevine Vice President of Operations.

    According to Wilkinson, AMPconnect integrates the broad services catalog at Bridgevine directly into the CRM, online, and sales systems at our clients, and enables them to do virtual bundling using AMP and their legacy product catalogs. With AMPconnect, they can now offer their customers multiple products and services from multiple vendors in a single shopping experience without ever leaving their own website.

    "With AMPconnect integrated into their own checkout and shopping cart technology, for the first time ever major etailers can now offer disparate yet related products and services to their online customers," Wilkinson explained.

    Wilkinson went on to say that AMPconnect makes hosted iframes and all of their challenges a thing of the past. AMPconnect offers a robust suite of API interactions that support the existing look and feel of our client's brand. By integrating these bundled services in a single online buyflow, customer attachment purchases and conversion rates naturally improve.

    "No one benefits from moving customers from a trusted branded purchase experience to an external website or application," Wilkinson stated. "AMPconnect offers Bridgevine clients dramatically increased flexibility in a vastly expanded product catalog, as well as radically reduced time to market. Our clients can integrate to a single suite of dependable APIs that provides access to more than 75 providers, and begin offering their clients an expanded suite of bundles and special offers almost immediately."


    Bridgevine is a leading customer acquisition company that aids marquee national, regional, and local brands generate high-quality new customers. This is accomplished through two solutions sets that leverage AMP, its proprietary Acquisition and Merchandising Platform: 1) clients license the Company's web services products (AMPconnect and AMPstore) to optimize their own customer acquisition initiatives, or 2) clients leverage the Company's digital marketing products (AMPlify, AMPassist and AMPmobile) as an extension of their marketing tools designed for customer acquisition campaigns. Bridgevine has delivered or enabled in excess of $2 billion in revenue to companies such as Comcast, ATT, Real Networks, Constellation Energy, Intel, and Time Warner Cable. The company has been in the Inc. 500 / 5,000 for the past five consecutive years. Bridgevine is backed by major investors such as Safeguard Scientifics and Constellation Venture/JP Morgan.

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