Brandloft Announces Baby Boomer Time Capsule to support upcoming Book, Baby Boomer Bust - depicting Effect of Meltdown on Boomers

Brandloft, the award winning marketing and branding company in South Norwalk CT, today announced the creation of a Baby Boomer Time Capsule, where boomers can relive key moments from their generations history. The effort is part of the marketing support of the upcoming book, Baby Boomer Bust? - How the Generation of Promise became the Generation of Panic by Brandloft partner, Roger Chiocchi. End Quote

(1888PressRelease) February 03, 2010 - Boomers - Time To Chill. (Relive Key Moments in Boomer History)

Brandloft, the award winning marketing and branding firm located in South Norwalk CT, today announced the creation of an online Baby Boomer Time Capsule as part of the company's BabyBoomerBust.net website.

The capsule features key video clips of some of the most significant events in Boomers' lives, such as:

- Walter Cronkite announcing JFK's death.

- Beatlemania and the groups appearance on the Ed Sullivan Show

- Martin Luther King's "I have a Dream" speech in its entirety.

- And More: From Neil Armstrong's landing on the Moon to Michael Jackson's moonwalk, to Woodstock, 9/11, Nixon and more!

The time capsule which is available free and can be found at www.babyboomerbust.net/S6D1/
is the beginning of a promotional effort for the firm's upcoming book authored by Brandloft Partner, Roger Chiocchi: Baby Boomer Bust? - How the Generation of Promise became the Generation of Panic.

According to Chiocchi, "We conducted a comprehensive survey of Boomer attitudes, feelings, aspirations and plans in late 2009, and then asked how these aspects of their lives have been affected by this severe econoimc meltdown. That survey, and the resulting personal stories, became the cornerstone of the book.

Chiocchi said the book, "is much more than just data. We explain in laymnen's terms how this meltdown occured and deliver invididual profiles of how Boomers across the economic spectrum have been affected."

"Their stories are very powerful," Chiocchi added, "from the high six-figure Wall Street trader now tending bar, to the mid-level Citigroup exec who lost both his job and most of his life savings, to a successful auto dealer who nearly lost everything because of Chrysler's bankruptcy. The personal storeis are powerful and compellling.

Chiocchi said that Brandloft was well suited to take on this project, using its expertiese in in-depth qualitative interviewing and online research to adddress on of the most important social problems of our time.

http://www.brandloft.com

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