Branding and Marketing Expert to Teach Online Class at KSURF's Virtual University

Top Quote A veteran branding and marketing expert will teach an online course offering small businesses the opportunity to learn the secrets of big company branding. End Quote
  • (1888PressRelease) July 20, 2010 - Santa Barbara, CA - Branding and marketing expert Barry Silverstein will teach an innovative course, "How to Brand Your Company or Product," at KSURF's Virtual University this summer. The course will be taught online using KSURF's e-learning platform to create a virtual classroom and discussion forum where students can interact with the instructor, ask questions, and share their writings.

    Enrollment for the course is now open. Unlike a traditional classroom, there is no waiting for classes to begin - students can enroll and start learning the same day. The instructor's "office" is open 24/7, and students can work at their own pace in their spare time from the comfort of their home or office.

    "How to Brand Your Company or Product" offers a comprehensive crash course in branding. Participants will learn insider tips on how to brand any company or product successfully.

    "I've always believed small companies could build great brands, if they just knew the secrets of the big brand marketers and had the right tools," says instructor Barry Silverstein. "I've based this course on the strategies and techniques I used with world-class brand marketers. Using lots of examples, I show students how to apply these same concepts to any company or product, step by step, in an easy and fun course."

    Topics covered in the course will include:

    * Branding Basics (characteristics of a brand, famous brands, brand successes and failures)
    * Developing a Brand Position (understanding the competition, understanding your audience, differentiating the brand, developing a brand positioning statement)
    * The Brand Identity (how to name a brand, how to create a brand logo, how to create a brand slogan)
    * Launching the Brand (Establishing a brand identity, bringing the brand to market), and
    * Brand Marketing (strategies and tactics for marketing the brand, including the use of integrated media).

    The course includes five lessons as well as interactive quiz modules, an easy-to-use discussion forum, and an optional final exam which can be taken by students desiring a formal grade in the course. Those who complete the class can earn CEU credits. While most educational sites charge for these credits, KSURF issues and maintains a permanent record of CEUs free of charge.

    Mr. Silverstein's course is affordably priced at $30.00. No textbook purchase is required, and there are no prerequisites: anyone interested in building a brand for a company or product may enroll in the class.

    Silverstein has more than thirty years of experience in branding and marketing. He founded and ran Directech, Inc., an award-winning direct marketing agency, for twenty years, where he worked with leading technology and financial brands. He also held senior management positions at Epsilon, a database marketing firm, and Arnold, a major ad agency.

    Silverstein is the author of six business books. He wrote three books for the Collins Best Practices series of management books for small business, and two books about Internet marketing, Business-to-Business Internet Marketing and Internet Marketing for Information Technology Companies. While at Arnold, he co-authored the McGraw-Hill book, The Breakaway Brand.

    Silverstein is a contributing writer to, the world's leading online branding forum. He consults with small business owners on branding and marketing issues through the Small Business Center of a technical college in Asheville, North Carolina, where he resides with his wife and three dogs.

    Further details about the branding course and how to enroll can be found by visiting the class home page at

    For information on many other online courses offered at KSURF, visit

    About KSURF - Where Knowledge Surfers Learn™

    KSURF Knowledge Web is an innovative e-Learning community that combines a modern virtual university learning platform with popular social networking features. KSURF offers a wide selection of affordable courses for continuing education, corporate training, developing job skills, self-improvement, and leisure enjoyment. Instructor-led and self-directed classes are available on in-demand subjects including writing, HTML & Web design, Internet technology, creative writing, health and wellness, inspirational themes, and academic subjects. KSURF's virtual university campus can be reached at

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