Brand Protection Summit provides vendors with a tool kit.

Top Quote The Brand Protection Summit have created a Sponsor Resource Area in order to cater. End Quote
  • (1888PressRelease) September 16, 2010 - IQPC's annual Brand Protection Summit has developed a Sponsor Resource area on their website that allows existing and potential vendors and solution providers to access resources and useful information.

    In particular a resource on the website showcases a Sponsors experiences in the form of a podcast. Peter Waine, MD of Simply Secure Solutions Ltd gives an account of his motivations behind sponsoring the event and the outcomes he achieved. He also talks in depth about how he would do things differently in order to get the most from the day - examples he gives are being pro-active in setting up meetings on the day and implementing a robust follow up procedure with new business contacts gained throughout the event. In addition he identifies that event sponsorship is a long term investment and is as much to do with building and cementing industry relationships as it is to do with gaining new business leads. Peters account first allows others to benefit by learning from his first hand experiences.

    The sponsor toolkit provides access to other resources directly relevant to those who actively use sponsorship as part of their marketing strategy. Providing tips on how to maximise and evaluate a marketing method that can sometimes become complicated, along with other top take away's.

    The sponsors' resource area is a new initiative by IQPC and reflects a conscious effort to cater for their secondary market with as much care and attention as they do for their end users. The content ranges from articles, podcasts and industry information.

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