Brand Momentum Inc.'s 'Goodness' Model Takes Action In Africa And Canada

Top Quote Life Momentum, the new corporate social responsibility arm of Brand Momentum Inc., is excited to launch the second phase of its first philanthropic initiative; The Tanzania Livelihoods Project for Vulnerable Youth in partnership with the International Development and Relief Foundation (IDRF). In this second phase, Life Momentum has partnered with The Remix Project, a local Toronto charity, to help the initiative benefit deserving youth in our own backyard. End Quote
  • (1888PressRelease) July 27, 2013 - Toronto, ON - Life Momentum was launched over the 2012 holiday season with a visit to Arusha, Tanzania, where CEO Hesham Shafie met with local non-governmental organizations (NGOs), along with the children themselves, to identify the immediate needs and next steps for their local partner. Life Momentum and IDRF are also in the process of implementing a sustainable development program in Tanzania for disadvantaged children and youth to enable opportunities to learn English at a young age and provide technical skills training through the enhancement of a computer lab. To jump start the funding and sponsorship effort for the project, Mr. Shafie took on the task of climbing Mt. Kilimanjaro. He successfully summited the mountain on New Year's Day 2013.

    Life Momentum is now taking things one step further. Together with The Remix Project their goal is to help level the playing field for marginalized youth in Toronto by funding and developing a workshop series lead by industry executives from across Canada in all business streams.

    "Partnering with The Remix Project was an easy decision. We are equally committed to the development and support of marginalized youth, not only around the world but also right here at home in Canada," says Hesham Shafie, CEO of Brand Momentum and Life Momentum. "With a shared goal of increasing opportunities and an emphasis on developing relevant skills, we will be able to create a positive impact on our local youth by providing the training required to achieve their own livelihood goals."

    Building on its initiative in Tanzania, Life Momentum will be funding programs to support the training of participants in The Remix Project's Creative Arts and Recording Arts programs. Young individuals enrolled in the programs are supported through nine months of training to ensure they are skilled before they transition to employment in the creative industries. Upon completion of the program, the participants are assigned an industry mentor to help guide them in the workplace. Brand Momentum and their clients will be offering an annual internship for graduates of The Remix Project to help support their transition into the workplace and position them for continued success in the industry. Additionally, Brand Momentum will be developing and facilitating a workshop seminar series, inviting industry executives to engage participants on a range of topics including branding & marketing, business ethics, financial literacy, resume building, goodness & social responsibility, as well as defining success.

    "We are incredibly excited to partner with Life Momentum to deliver life-changing opportunities to young people across Toronto," says Derek "Drex" Jancar, Co-Founder and CFO of The Remix Project. "Finding common cause in our desire to support the creative and professional development of otherwise underserved youth, this alliance will further aid our programming to provide the rich level of hands-on skills training required for post-graduate success in the workplace."

    About Life Momentum
    Life Momentum is the philanthropic arm of Brand Momentum Inc. With the support of clients, partners and employees, Life Momentum strives to aid underprivileged youth in Canada and around the world through the funding of educational livelihoods programs, providing opportunities to acquire the skills and training needed to pursue their own dreams.

    About Brand Momentum Inc.
    Brand Momentum Inc. provides clients such as Natrel, Bell, General Mills, Lindt & Sprüngli, Red Bull, Reckitt Benckiser, and Volkswagen with a range of services including experiential marketing, sales and merchandising and workforce automation. The Brand Momentum team has executed and managed world-class programs in multiple channels for companies in such industries as retail, health and beauty, food and grocery, food services, building supply and financial services. The company was recently named one of 2012 Best Work Places in Canada by Great Places to Work®.

    About The Remix Project
    The Remix Project was created in order to help level the playing field for young people from disadvantaged, marginalized and under-served communities. The Remix Project programs and services serve youth who are trying to enter into the creative industries or further their formal education by providing top-notch alternative, creative, educational programs, facilitators and facilities. The Remix Project mission is to help refine the raw talents of young people from across the GTA in order to help them find success and define it on their own terms.

    About International Development and Relief Foundation
    IDRF (International Development and Relief Foundation) is a registered Canadian non-profit organization, dedicated to empowering the disadvantaged people of the world through emergency relief and sustainable development programs. Based on the principles of human dignity, self-reliance and social justice, without discrimination, we provide effective humanitarian and development assistance through alliances with local and grassroots partners. Through this participatory and inclusive process, we can assure the cultural appropriateness and sensitivity of our interventions, contributing to positive, measurable and long-term community impacts. For over 27 years, IDRF has successfully implemented relief and development projects in Asia, Africa, the Middle East, Eastern Europe, and the Americas.

    For more information, images or to schedule an interview, please contact:
    Chrissy Newton, VOCAB Communications at Chrissy ( @ ) vocabcommunications dot com - 416.705.9523, Jessica Glover, GLO Communications at Jessica ( @ ) glocommunications dot ca - 416.892.4833 OR Melissa Jovanoski, VOCAB Communications at Melissa ( @ ) vocabcommunications dot com - 647.330.9346

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