Brand Incorporated Increases Its Market Share in the F&B PR Industry with the region's first Ultimate Ramen Champion competition in Singapore

Top Quote The Ultimate Ramen Champion 2011 is the latest addition to Singapore's F&B scene. It features six of the best Ramen restaurants from four major cities in Japan to compete for the title of the ULTIMATE RAMEN CHAMPION 2011 ("URC 2011") SINGAPORE. End Quote
  • (1888PressRelease) September 07, 2011 - Singapore - URC 2011 is brought to you by Komars Holding Pte Ltd, a longstanding player of Japanese trends in varies industries in Singapore. The different brands Komars owns and manages are: EC house, Hairtitude (Hair Salons), Bishamon Sapporo Ramen, Bishamon Express, Bentendo, Bentendo café, Daikokuya, Uomasa (F&B) and Albirex Niigata (joint venture, Sports).

    For the first time in ten years, Komars Holding Pte Ltd has appointed a PR agency - Brand Inc. to manage media communications and the PR campaign for the Ultimate Ramen Champion 2011. Having managed the maiden launch of the region's first Whisky Live 2011 Singapore, the world's oldest bottled single malt whisky, Mortlach 70 YO and Sabroso Tapas Wine Bar. Brand Inc.'s expertise in the F&B and Event PR was a perfect fit for The Ultimate Ramen Champion 2011 project.

    About Brand Incorporated Pte Ltd (

    Brand Inc is a leading lifestyle PR agency in Singapore and Malaysia. Established in 2003, Brand Inc is the preferred agency in Singapore and Kuala Lumpur for leading intimate lingerie labels, the largest home electronic appliances company and a quality IT gadget brand.

    Over the years, Brand Inc has achieved tremendous success in creating editorial exposures for our clients - Targus, MTJ, Wacoal, HUGO Boss, Supor, I Nuovi, PROLiNK, Xepa Soul- Pattison, BeauS and EyeRelax2 to name a few.

    The results we have proudly achieved for our clients are available on
    About Ultimate Ramen Champion 2011 Singapore (

    This inaugural event which is held at Illuma Bugis level 4 is on till 31st June 2012. The judging criteria include sales takings and vote counts via SMS, Facebook and onsite voting. The crowned champion is then invited to set-up a restaurant in Singapore.

    Ultimate Ramen Champion is more than a destination of choice for Japanese Food Lovers; it is positioned to provide a unique opportunity for Singaporeans to indulge in the various ramen flavours and recipes made by the top six chefs from four different regions of Japan. The location itself is uniquely fashioned like a Ramen Museum. Besides savouring these authentic culminations, patrons will also get to learn more about this Japanese noodle staple that has spread across the globe.

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