Born In Detroit ™ And The M Den Launch Collaborative Apparel Line With The University Of Michigan

Top Quote The M Den, the official merchandise retailer for Michigan Athletics to now carry exclusive apparel line. End Quote
  • Detroit, MI (1888PressRelease) June 24, 2023 - Michigan owned and operated, Born In Detroit Apparel, LLC is proud to announce a partnership with The M Den and the University of Michigan, for a first time launch of official Born In Detroit and University of Michigan apparel. The initial launch is available starting Friday, June 23rd at The M Den Detroit store located at 55 Columbia Street in Detroit, and online at

    The Born In Detroit and University of Michigan collaboration is an officially licensed collegiate apparel line. This exclusive line includes a Valiant University of Michigan Born In Detroit Block ''M'' Tee and a Valiant University of Michigan Tee featuring the Football Helmet, both in Navy Blue along with the classic Maize color. There will be a larger launch in July that will include a wider variety of clothing options for men and woman, additional apparel items, and the potential addition of more M Den store locations that would carry this exclusive line.

    Born In Detroit was trademarked in 2015 and brought to life in 2020 by a group of true Detroiters, two sets of brothers Michael and Anthony Tomey and George and Alex Bourkoulas, along with their friend, Michael “Mikey” Shumaker. The mission of Born In Detroit is to showcase the pride of Detroiters near and far, and to establish a brand partner to champion the city and surrounding communities. Born In Detroit was created to honor that pride that Detroit is more than a city, it is that feeling of pride, hard work and perseverance. You do not need to be born in Detroit, to be a proud “Detroiter”, and you can wear Born In Detroit and showcase to the world how much this city means to you.

    “We are thrilled to partner with the M Den and the University of Michigan in launching a brand-new apparel line. Born In Detroit was created to showcase pride in the city of Detroit, and now it is truly an honor to further align that pride with such a prestigious institution like the University of Michigan.”, said Anthony Tomey, Co-Owner, Born In Detroit and CEO of The Tomey Group.

    Born In Detroit has had collaborative partnerships with local schools creating customized spirit wear, apparel for charitable initiatives, as well as a previous partnership with the Detroit Pistons.

    For more information about Born in Detroit, please visit:

    Follow Born In Detroit social:
    Facebook: ( @ ) bornindetroit
    Instagram: ( @ ) officialbornindetroit

    About Born In Detroit Apparel, LLC:
    Founded in Detroit, Michigan in conjunction with 8 Mile Vodka in 2015, the Born In Detroit tagline that was featured on the 8 Mile Vodka bottle, was then trademarked, and brought to life in 2020. Born In Detroit reflects the vision and passion of two sets of brothers and a close friend, who were all Born in Detroit. This is not just another apparel company, it’s an apparel company with a cause. The brand is a way for the community that was born in Motown, part of the big three, or local hard-working families, to show off their stomping ground and pride in their hometown, Detroit. The apparel line features clothing and products showcasing the trademarked Born In Detroit and the ability to customize and collaborate with schools and other brands. Born In Detroit, along with their sister company, 8 Mile Vodka, supporting their roots, and their community, is something they strive for each day. For additional information on Born In Detroit apparel, please visit

    About Tomey Group
    The Tomey Group was founded in 2003 by Fawzi Tomey, President, and is family owned and operated, and headquartered in Farmington Hills, Michigan. Siblings, Anthony Tomey; CEO, Michael Tomey, CFO and Christine Tomey, Chief Compliance Officer, along with their uncle Tony Tohme, Chief Administrative Officer, run the daily operations for the group. Opening their first Jimmy Johns location in 2003 in Novi, Michigan, the Tomey Group has expanded and currently owns and operates over 50 Jimmy Johns throughout Southeast Michigan. They are the 3rd largest franchise owner of the Jimmy Johns brand in the country. In 2023, The Tomey Group in partnership with brother-n-laws, Simon Jonna, and Raymond Jonna of The Jonna Group, the #1 Sale-Listing Broker Nationwide on Crexi and CoreNet Global Broker of the Year 2022, formed Tomey Chicken, LLC. Tomey Chicken, LLC added Chef Guy Fieri and renowned restauranter, Robert Earl brand, Chicken Guy!, to their portfolio. The first Chicken Guy! opened in April, 2023 with an additional 19 locations planned in Michigan, making them the company’s largest franchise partner in the country.
    The Tomey Group are proud of their local roots in Michigan and continue to support the community through charitable initiatives and providing job opportunities to currently over 650 employees. The partners are also co-owners for specific brands that further show their pride and represent their hometown through the award-winning vodka, 8 Mile Vodka and Born In Detroit apparel brand. The mission of the Tomey Group is to provide outstanding customer service, deliver top-quality products and provide a workplace environment that makes each employee feel part of the Tomey family. For additional information about the Tomey Group, please visit

    About The M Den:
    The Official Retailer of University of Michigan Athletics: For more than 20 years, the M Den has been proud to bring the finest selection of clothing, merchandise, and gifts to the University of Michigan family. As the official retailer of the University of Michigan Athletic Department, we strive to make our level of quality and service worthy of the “Leaders and Best” - and to honor the tradition of excellence that sets the university apart. Headquartered in Ann Arbor, we maintain a physical connection to the university and its programs that helps us continually expand our offering of merchandise that will enhance the Michigan experience for alumni, faculty, fans, and current students. Every purchase made through the M Den results in direct support to University of Michigan Athletic programs. As the official retailer of U of M Athletics, the M Den returns a much greater portion of each sale to the university than other vendors. We consider it a privilege to be able to work together with the athletic department to meet the financial challenges associated with modern collegiate athletics. When you purchase from the M Den, not only are you assured of the highest-quality official merchandise - but you also have the satisfaction of knowing that you have truly helped support the programs that make you proud to be a Wolverine!

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