Bormioli Rocco in partnership with Slow Wine 2011

Top Quote On the eve of Turin's Salone del Gusto exhibition, a presentation event for the new wine guide published by Slow Food publishers. On the same occasion, to be held on the 20th of October in the Reggia di Venaria royal palace, the Bormioli Rocco prize will also be announced and presented. End Quote
  • (1888PressRelease) October 20, 2010 - A mouth-watering anticipation of the inauguration of the Turin Salone del Gusto will take place in the Venaria Reale Court on the outskirts of the city, and the event will be part of the official celebrations for the 150th anniversary of Italian Unity. Wednesday 20 October will see the national presentation of Slow Wine, the new wine guide published by the Slow Food publishing company, and the halls of the ex-residence of the royal house of Savoy will play host to a wine tasting event featuring wines from winemakers awarded the guide's top rating, the "Chiocciola" or Snail.

    Among the partners involved in this publishing initiative aimed at promoting the image of top quality Italian wines, Bormioli Rocco takes its rightful place, and as part of the event will award the Bormioli Prize in the presence of connoisseurs, international restaurateurs, journalists, winemakers and wine merchants.

    The partnership with Slow Food Publishing is yet another sign of the group's desire to support and reward small-to-medium sized winemaking firms that show respect for environmental sustainability and for the local roots of their wines… with all the consequences this brings in terms of respecting the entire vine growing tradition and winemaking system of specific geographical areas. In a broader sense, the collaboration between Bormioli Rocco and Slow Food is based on shared values, above all the education of taste and the protection of biodiversity and typical traditional products.

    Both the wine guide and the prize share the same objective: to project the quality of Italian wine the world over, aiming at people who appreciate conviviality and gastronomic excellence, but are also intensely aware of the subject of environmental sustainability and of drink-and-drive issues.

    In its firmly-established role as a promoter of the culture of fine wine and food, Bormioli Rocco will supply its glass tumblers and its wine tasting glasses for the Workshops and the Taste Theatres during the Salone. Elegant, functional, specially designed to exalt the sense experience of drinking wine, the company's wine glasses - Premium, Riserva, Kalix, Dulcinea and Sara, to name a few - comply with all the requirements of both professional providers and consumer end-users.

    For further information on Bormioli Rocco, including hotel supplies, cocktail glasses and beer glasses, visit the website

    Layoutweb, Layout Advertising Group
    Public Relations Department
    Simona Bonati
    E-mail: bonati ( @ ) layoutweb dot it

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