Book the GenX Nano and be amongst 'The Chosen Ones' to witness a first-time-ever customer experience in India

Top Quote Tata Motors is India's largest automobile company, with consolidated revenues of Rs. 1, 88,818 crores ($ 34.7 billion) in 2012-13. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia. End Quote
  • (1888PressRelease) June 11, 2015 - Mumbai : After the successful launch of GenX Nano, the new feature-rich compact hatchback, from Tata Motors, the Company today announced a new initiative for its discerning customers - 'The Chosen Ones'. Through this campaign, Tata Motors presents an exciting opportunity for select GenX Nano customers to win an all-expense paid trip to Sanand and witness the roll out of their own Nano, which they have booked, at the manufacturing facility. This is a first-of-its-kind initiative for India and yet another customer centric initiative, announced by the Company.

    Announcing this unique customer experience, Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors said, "After Zest and Bolt, the GenX Nano is our third offering under Horizonext and we continue to reach out to our customers to enrich their experience in every horizon. 'The Chosen Ones Campaign' offers a unique platform to fulfill our promise to bring the best customer experiences, as we create new products and launch new initiatives that allow our customers to engage with our next-generation cars. The new GenX Nano is a smart, stylish, efficient and a practical city car which has strong potential in the compact hatch segment. While we have developed an exciting product for the young and young at heart, we also want to ensure we reach-out to our customers in the most innovative manner. This is a step in that direction."

    About #TheChosenOnes Campaign:
    ~The campaign will end on June 18, 2015
    ~Customers who have booked the car or will book the car by June 18, 2015 will be eligible for participation
    ~20 customers will be short listed based on an audited process
    ~These lucky customers stand a chance to win a once in a lifetime experience -witness their car roll-off the assembly line in Sanand
    ~Customers will also receive a birth certificate of their cars at the plant

    The campaign goes live today and to participate in this, car enthusiasts can book the all new GenX Nano between 3rd - 18th June, 2015 at their nearest Tata Motors dealership. Post booking the car, the customers will receive an invite SMS to participate in another round of creative engagement. Customers will be asked state why they would like to win a trip to Sanand to see their Nano roll-off in a creative manner. The top 20 lucky respondents will be selected through an audited process based on the eligibility and the creative responses will be validated between 19th - 24th June, 2015. These lucky winners will be announced on 24th June and will be treated with an all-expense paid trip to Sanand on 7th July, 2015.

    Through this campaign, customers stand a chance to win a once in a lifetime opportunity to see their cars roll-out of the assembly line where they will be presented with a birth certificate of their cars and also an opportunity to name their cars.

    Tata Motors has a clear vision to be the most admired by its valued customers, employees, business partners and shareholders for the rich and value-added experience the Company provides. As part of the Tata Motors' Passenger Vehicle transformation, changing customer needs commands a lot of attention. Hence, enhancing the purchase experience for customers is an intrinsic part of customer engagement process at the company.

    The recently launched, new GenX Nano comes with advanced technological features which strengthen its value proposition, making it the perfect city car. The new range has been designed and developed by Tata Motors and its supplier teams to meet world-class quality standards and bring sheer driving pleasure to the young and dynamic customers. Under the Company's Horizonext strategy, this smart city car has been developed under three core pillars of Designext, Drivenext and Connectnext and is targeted at the young and young at heart. The GenX Nano is available for sale, across the country in over 450 Tata Motors sales outlets.

    Customers can book a test drive of the new GenX Nano by visiting

    The GenX Nano can also be booked online for INR. 5,001 only, at

    Attention :
    ~All existing customers who have booked the car are eligible for this campaign
    ~This campaign is open only for customers who have booked or will book the XT and XTA variants.
    ~This offer is applicable across all states, except for Tamil Nadu and the Union Territory - Pondicherry.

    For further information, please contact:
    Ms. Ashmita Pillay
    Senior Manager - Corporate Communications
    Tata Motors
    E-mail: ashmita.pillay ( @ ) tatamotors dot com
    Mobile: +91-9029037016

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