Book Release-Human performance is derived from the brain, everything else is compementary."-The Brain Always Wins

Top Quote Book release: The Brain Always Wins is the practical guide to improving your life through better brain management. Presented in this book is a training process to maintain health and optimal performance coming from the latest in science and work with the elite military, sport performers from around the world, and helping people return from concussion. End Quote
  • (1888PressRelease) February 28, 2017 - THE BRAIN ALWAYS WINS Improving your life through successful brain management

    "The Brain Always Wins is more than a book; it's an investment in your life and everything you care about. Believe me - it's a game changer!" Jeff Nichols CSCS Exercise Physiologist - Former Navy SEAL

    The Brain Always Wins is the practical guide to improving your life through better brain management. It is driven by one simple fact: Our brain controls and determines everything we do! How we perceive, understand and respond to the world, how we survive, adapt and communicate, how we learn and remember, the decisions we make and the emotions we feel, are all determined by our amazing brain. We have to take care of our brain because it takes cares of us! And the great news is that we can. In The Brain Always Wins the authors combine science and storytelling in a uniquely engaging and accessible approach that teaches everyone, regardless of their scientific or psychological knowledge, how to successfully create their own personalized brain management Process.

    The book is already receiving some fantastic feedback:
    'In the 'The Brain Always Wins' John and Chris bring together the most recent advances in research and practical strategies - this book contains an abundance of both intellectual and human information that you can apply to everyday life.' - Shona Halson, PhD, Senior Physiologist, Australian Institute of Sport

    'The Brain Always Wins is a fascinating and factual book that captures the power and potential our brain holds, using simple language, effective visuals and perhaps more importantly simple tools for practical application.' - Damian Rodan, Head of Sports Science, Stoke City Football Club

    'If you want to optimize your performance - at anything! - whilst also maintaining your well-being, read this book. It is both educational and inspirational. And it will help you to improve the quality of your life.' - Aidan Clarke, CEO of 2XU

    The Authors say: 'Right now, sitting above your shoulders is something truly amazing. Not only is it truly amazing, it's all yours. What is it? The human brain. Your brain. It runs our particular lifeshow. It influences us every step of the way. It helps us to make sense of the chaos of daily life. It plays a vital role in determining our level of physical and/or mental performance in every context. But it can always be improved, becoming more efficient. And if you want to improve any - or all - aspects of your life, from personal to professional and anything in-between, The Brain Always Wins will show you how. The Nobel Prize winning Scientist and Educator, Santiago Ramon y Cajal wrote, 'Any man could, if he were so inclined, be the sculptor of his own brain.' If you are so inclined do keep reading and, no matter what other skills you have, we will help you to become a proficient brain-sculptor! The process is both enlightening and fun. And the reward is great - it's the quality of your life.

    About the authors
    John Sullivan is a leading sports scientist and one of the top sports psychologists in the US. His specialities include human performance technology, central nervous system measurement/assessment, recovery training, talent identification, concussion assessment and rehabilitation, and mental health concerns. John has spent 16 years working with the NFL and has provided clinical sport psychology and sport science support to numerous Super Bowl teams and Champions. Alongside working with the NFL, John also works as a consultant to the US Special Forces, providing oversight on welfare, recovery, cognitive abilities and performance. John has also consulted internationally within British Premier League football and Premiership rugby, and has co-authored chapters of the National Collegiate Athletic Association (NCAA) Sports Medicine Manual.

    Chris Parker began his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study that has underpinned four decades of work in a variety of professional roles and contexts. A Licensed Master Practitioner of Neuro-Linguistic Programming, Chris is a highly experienced management trainer, business consultant, lecturer and writer. He has provided training in communications and influence for a wide range of clients including blue-chip organisations, Local Education Authorities, public and private leisure providers, sportsmen and women, politicians, actors and healthcare professionals. He has taught on undergraduate and postgraduate programmes throughout the UK and Europe, and has worked with many individuals to help create personal and/or professional change. Chris is also the bestselling author of The Diego Masciaga Way, and Campaign It! as well as a critically acclaimed thriller writer.

    THE BRAIN ALWAYS WINS - IMPROVING YOUR LIFE THROUGH SUCCESSFUL BRAIN MANAGEMENT: PUBLISHING DATE: 6th Ocotober 2016 by Urbane Publications ISBN: 978-1909273733 PRICE: 12.99 DIMENSIONS: B format paperback. 288 pages

    CATEGORY: Psychology, Self Help, Life Improvement, Physiology, Popular Science

    For further information, review copies and interviews please contact Matthew Smith matthew ( @ ) urbanepublications dot com / +44 (0)7578890446

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