Bharat Hotels rings in the celebration of completing two years of its brand identity - The Lalit Suri Hospitality Group

Top Quote Bharat Hotels Ltd., the owning company of The Lalit Suri Hospitality Group, considered to be India's largest privately owned hotel company and also the fastest growing hospitality group, today commenced its celebration of completing two years of its new brand identity - THE LALIT, which is the brand name for all its top line hotels. End Quote
  • Anniston-Oxford, AL (1888PressRelease) November 22, 2010 - On November 19, 2008 the company had re-branded as 'The Lalit' - as a dedication to its Founder Chairman, Lalit Suri.

    To ring in the celebrations, the evening commenced with A Parallel Dimension - performed by Sattyananda (Audio Aashram), Thiruda (BLOT) and an internationally renowned Bharatanatyam performer, Ms. Jayalakshmi Eshwar, showcasing the dream of an inspirational life - through engaging art, music, installations and performances which is synonymous with The Lalit Suri Hospitality Group.

    The Group ethos of developing destinations & not just the hotels was brought alive by highlighting that the people and the environment of the destinations, account for the success of Lalit properties. Therefore, the Group's initiatives involve the local population, promote their handicrafts, culture, food, give training and employment to the youth thereby giving a boost to the economic environment. The Lalit has been creating unique events in the destinations it operates in:-

    The Lalit Green Initiative motivated and involved Bangalorians to plant 1.5 Lakh saplings with the hope of stabilizing the diminishing water table of the Garden City. Bangalore Golf Course, the 5th Oldest Golf Course in the World will host The Lalit Suri Invitational Golf 2010 on November 20th.

    The Festival of Canacona (Goa) energized the region. The youth keenly participated in the Lalit Suri Football Tournament, played in the local stadium. The group hosted first ever The Lalit Suri Beach Polo at Rajbaga Beach & celebrating 'Ano Novo' - Goa Carnival with The Lalit

    The ultimate romantic destination, Khajuraho witnessed for the first time the wedding of Shiva & Parvati in the form of "Shiv Vivaha" as part of the Lalit Arts Festival - the residents of the entire district of Chattarpur participated with enthusiasm.

    The people of Kargil once again came alive with the 2nd Lalit Suri Polo. The atmosphere was charged with energy and happiness as local teams played with Team Lalit and the young dynamic Team from Mongolia.

    The completely unknown Bekal region caught the attention and imagination of the entire Southern Region by organizing The Lalit Utsav providing wholesome entertainment for the local residents of all communities, most of whom had never witnessed the vibrant Bhangra or eaten the famous Delhi Chaat.

    The group is the only hospitality chain that wholeheartedly supported the Common Wealth Queen's Baton Relay across the country. Further, The Lalit produced an informative film and distributed over 5000 copies to Schools, Institutions International Press and The Common Wealth Organizing Committee Members from all over the World.

    The evening continued with cocktails and dinner hosted for over 2000 guests by Dr. Jyotsna Suri. Speaking at the occasion, Dr. Jyotsna Suri, Chairperson & Managing Director, The Lalit Suri Hospitality Group said 'The Lalit's journey over the past two year has been dynamic, full of sprint & spontaneity and has been highlighted by some very unique events & initiatives. Our efforts in the Bangalore has been supported & encouraged by people at large in form of planting 1.5 lac saplings in & around Bangalore, bringing back the lost glory of Bangalore - The Garden city."

    "Our expansion plans are as scheduled with sound financial planning and we are proud to announce name of our mid-segment venture as 'The Lalit Traveller'. Our strength lies in the fact that we own, develop and manage each of our properties.'

    Nine Developing hotels

    The Lalit Suri Hospitality Group now offers 8 luxurious operating hotels - with 9 more scheduled to open between 2011- 2013 - The Lalit Great Eastern Kolkata, The Lalit Jaipur, The Lalit Chandigarh, The Lalit Ahmedabad, The Lalit Noida, The Lalit Amritsar, The Lalit Dehradoon, beside two overseas properties in Dubai and Koh Samui (Thailand). The Group is investing Rs 1500 crores in these properties.

    The Lalit Jaipur is nearing completion and scheduled for opening in mid 2011. The Chandigarh and Kolkata properties also expected to open by end year.

    Mid Market Segment

    The Lalit Suri Hospitality Group's diversification into the mid market segment - called The Lalit Traveller are on track, & will open properties in seven locations - Pune, Drass (J & K), Jalandhar, Baroda, Mundra, Maninagar and Bangalore. Offering a total of 410 rooms - each hotel has 25 to 80 rooms based on its location. All hotels are currently under development and expected to be operational by 2011. Overall the group will invest more than Rs 750 to 800 crores in this segment - and plans are to have a network of 25 hotels by 2014.

    THE LALIT mirrors an evolving, progressive and modern entity committed to offering 'Limitless Hospitality'.

    About Bharat Hotels Limited
    Bharat Hotels Limited is a leading hotel company from India, presently offering seventeen luxurious hotels, with more than 3600 rooms in the five-star deluxe segment. Headquartered in New Delhi, the company started its first hotel in 1988 under the dynamic leadership of Founder Chairman, Mr Lalit Suri. The company continues to grow and consolidate its leadership position under the equally dynamic stewardship of Dr. Jyotsna Suri, Chairperson & Managing Director.

    Bharat Hotels is known for its spectacular hotels and presently has operating properties in New Delhi, Mumbai, Goa, Bangalore, Srinagar, Udaipur, Khajuraho and Bekal, with under construction hotels, scheduled to open between 2011 to 2013 Kolkata, Jaipur, Chandigarh, Ahmedabad, Amritsar, NOIDA, Dehradoon, Dubai and Koh Samui (Thailand).

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