Better Living Nominated For 2013 IHA Innovation Award With The Extendable Squeegee TM

Top Quote Better Living ProductsTM does it again! Well known for theirInnovations for the Organized BathTM, Better Living is recognized for designing and creating clever solutions for the Shower. End Quote
  • (1888PressRelease) April 05, 2013 - Better Living was the first to pioneer the luxury shower squeegee market in North America almost a decade ago with the introduction of the Deluxe SqueegeeTM. The Squeegee continues to be a hot selling item,with today's bathrooms becoming much more luxurious and Spa-like.

    Industry designers and professionals have recognized that the new Extendable SqueegeeTM is another smart shower squeegee invention and has nominated Better Living asone of the top five finalists for the 2013 Innovation Award in the Bath and Personal Care category, to be presented at the International Home and Housewares Show! This recognition confirms that the launch of The Extendable Squeegee is very timely and fitting, given the current trends influencing the design of bathrooms and showersalike.

    3 Major Lifestyle and Design Trends:
    With more consumers adopting the organized lifestyle that makes their living spaces feel comfortable, neat, clean and tidy, they are also wanting their shower glass to look crystal clear at all times. No matter what water condition is present, showering leaves water spots on glass and needs to be cleaned. Consumers realize that shower glass should be swiped clean after every shower to preserve its sparkling appearance and Better Living now offers a wide range of shower squeegee designs with added functionality.

    Frameless shower glass enclosures with floor to ceiling tile are the hottest must-have luxury for a bright and sophisticated, spa-inspired space. These glass shower designs help bring light into the shower, while providing more elbow room than traditional tiled walls.

    Better Living Products has recognized that it is becoming increasingly difficult for homeowners to reach the very top of glass shower doors to squeegee, given higher standard ceiling heights, and has launched the first ever Extendable Squeegee designed specifically for the shower!

    The Extendable SqueegeeTM by Better Living is crafted of light-weight, rust proof aluminum. The ergonomically curved handle extends the squeegee to 18". Even with the squeegee not extended, it is the longest shower squeegee on the market, at 12". Having this squeegee in your shower will ensure that you will never miss a spot! The Extendable Squeegee has the same metal reinforced rubber blade holder as used in industrial applications for years and includes an easy-hook handle design with suction for quick in-shower storage. Furthermore, the high quality textured handle is fingerprint and water spot proof!

    Some people do not look upon theSqueegee Routine as a chore, but as a daily quick stretching and bending exercise.This routinehelps get the body's muscles moving just prior to leaving the shower and at the same time leaves the glass spotless and inviting for the next time you take a shower!

    The Extendable Squeegee by Better Living is the best shower squeegee yet!

    For more information about the new Extendable Squeegee, please visit, call 800-487-3300 and stop by the Better Living exhibit, booth N7801, at the 2013 International Home and Housewares Show to discover new sales opportunities!

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