Bell Rose Capital Inc. (OTC:BELR) Establishes Ethereum Treasury Reserve to Power WalletBridge and Next-Generation Digital Payments
Bellrose Capital Inc. has established an Ethereum Treasury Reserve to strengthen its balance sheet and support WalletBridge, its upcoming cross-platform payment app. By adopting Ethereum as programmable money, Bellrose diversifies reserves, protects shareholder value, and builds a foundation for global digital payments. Full details in the Strategic White Paper.
- Syracuse, NY (1888PressRelease) September 15, 2025 - Bell Rose Capital Inc., a diversified holding and investment company, today announced the establishment of its Ethereum Treasury Reserve, a strategic move that strengthens its balance sheet and aligns directly with the Company's upcoming WalletBridge payment platform.
Bell Rose has already secured an initial position in Ethereum (ETH), treating the asset as a core treasury holding alongside its existing portfolio of high-growth investments. This acquisition underscores Bell Rose’s belief in Ethereum's role as programmable money and its central importance in the future of digital finance.
"Bell Rose was founded to be ahead of the curve. By establishing an Ethereum Treasury, we are protecting shareholder value, diversifying our reserves, and building the digital foundation for WalletBridge," said Carlos Salgado, CEO of Bellrose Capital Inc. "Ethereum is more than a digital asset — it is programmable money, and its role in global payments makes it essential to our future growth."
Why an Ethereum Treasury Matters for Shareholders
• Strategic Utility: Ethereum directly supports WalletBridge's crypto-enabled payment system.
• Store of Value & Hedge: Offers protection against inflation and fiat currency devaluation.
• Diversification: Strengthens Bell Rose’s financial position by blending traditional and digital assets.
• Innovation Signal: Aligns Bell Rose with forward-thinking companies pioneering digital treasury adoption.
WalletBridge and the Ethereum Treasury: A Unified Strategy
Bell Rose is currently developing WalletBridge, a cross-platform payment application designed to unify global peer-to-peer systems such as CashApp, Venmo, Zelle, and PayPal, with an initial focus on high-growth markets like Africa.
The Ethereum Treasury is a deliberate foundation for this initiative:
1. Utility + Foundation
o WalletBridge: Bell Rose’s fintech app unifying global P2P payment platforms.
o Ethereum Treasury: Provides the crypto reserve underpinning WalletBridge's payment architecture.
2. Shared Vision
o Both initiatives promote financial empowerment and global digital integration.
o WalletBridge solves cross-border friction, while the Treasury demonstrates Bell Rose’s commitment to digital assets.
3. Practical Synergy
o WalletBridge will allow users to send, hold, or convert Ethereum directly in-app.
o Bell Rose’s ETH treasury serves as a liquidity anchor for these features.
4. Shareholder Narrative
o "By backing WalletBridge with an Ethereum Treasury, Bellrose is not just building an app — it is creating a new financial ecosystem where global payments are powered by blockchain-level trust."
“With this step, Bellrose is not just investing in ethereum,” Salgado added. “We are building a future-proof treasury model that blends traditional assets with blockchain-powered innovation. Our shareholders can be confident that Bell Rose will continue to pursue strategies that maximize value while positioning the Company for decades of growth.”
For a comprehensive overview of Bellrose’s Bitcoin Treasury strategy and its integration with the WalletBridge platform, the Company has published a detailed Strategic White Paper, available here:
https://u.pcloud.link/publink/show?code=XZaSs15ZrA0nkRjQW1mecNQhVYzacJeFhVKk
About Bellrose Capital Inc.
Bell Rose Capital Inc. is a diversified holding and investment company focused on high-growth industries that shape the future of commerce and technology. With a portfolio spanning transportation, logistics, fintech, and digital innovation, Bell Rose fosters shareholder value by combining capital investment with strategic leadership and operational guidance. The Company’s mission is to deliver long-term growth through asset-backed strategies, forward-looking financial models, and transformative market opportunities.
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