Basic4 Advertising, New Delhi Bags Silver at The Summit Creative Award (SCA)

Top Quote Basic4, New Delhi, has recently won Silver in the prestigious 2015 Summit Creative Award®for their CSR campaign for India' no. 1 natural Gas Company- GAIL (India) limited.This victory comes in the Public Service Newspaper/Magazine Campaign category. Basic4's work was recognized among some of the very best in this year's creative competition. End Quote
  • (1888PressRelease) June 09, 2015 - "This prestigious award recognizes our uncompromising commitment to go beyond the client's brief and deliver original, relevant communication ideas to our clients" said M. Samuel, CEO, Basic4. "It is, moreover, a just recognition of GAIL's unflinching commitment towards creating sustainable development through its various CSR programmes. We are proud to be associated with a committed and responsible brand like GAIL which gave strength and momentum to build a credible and touching campaign that has managed to inspire the jury."

    Over the last 21 years, the SCA has become a unique platform to applaud outstanding creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million.

    GAIL, India's largest natural gas company is also one of the top ranked gas utility companies of the world. It is also a conscious corporate citizen with a social purpose. The rigour and strategic thought that drives GAIL's success among gas utilities in the world, also drives its CSR initiatives. GAIL's motto statement 'Tomorrow is yours' is also a reflection of the hopes, aspirations and dreams of the many beneficiaries of the CSR initiatives. The winning entry epitomises all this in a simple, stark, compelling and very thought-provoking way.

    This year's panel of international judges included:
    Juan Pablo Valencia, Creative Director, TBWA\Central Asia & Caucasus - Kazakhstan
    Augusto Correia, Integrated Art Director, Artplan - Brazil
    Trent Oliver, CEO, Blue Telescope - United States
    Phil Copithorne, C&B Ad- Canada
    Crystal McKenzie, President/CEO, Crystal McKenzie, Inc. - United States
    Marcus Enstrom, Creative Director, FaPaFamiljen - Sweden
    Andreas Kioroglou, Founder/ Creative Director, Matadog Design - Greece
    Luke Li, Creative Director, Germany
    Nizar Al Shorbagi, Art Director, Paragon Marketing Communication - Kuwait
    Pier Lalonde, Principal, Pixel &Cie, marketing creative - Canada
    Matthew Maday, Managing Director, RDI/A Digital - United States
    Fabio Orlando, CCO, tag - Canada
    Curtis Wolowich, Creative Director, Agency59 - Canada

    For more information contact:
    Basic4 Advertising Pvt. Ltd.
    J-27, Zamrudpur, 2nd Floor
    New Delhi - 110 048
    Ph: 91-11-41734935/6/7
    Fax: 91-11-41734938
    Email: basicfour ( @ ) gmail dot com

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