Bash Interactive Launches RFID Program for Mercedes Benz Canadian Autoshow Tour
Bash Interactive, an advertising/media production vendor, announced their launch of a RFID-tap-to-like Facebook & joint E-Brochure CRM program for the Mercedes Benz Canadian Autoshow Tour.
- (1888PressRelease) February 07, 2012 - Bash Interactive's program officially launched in Montreal, Quebec on January 12th, 2012.
The RFID program allows attendees of the Mercedes Benz Canadian Autoshow to interact with the exhibit by 'Liking' Vehicles and taking photos with the models of the cars via an interactive photo-booth. Attendees were greeted by a representative to provide their information on an iPad and were then given an RFID card in return with a unique serial number. As the attendee browsed Mercedes Benz Exhibit, the RFID card could be tapped onto 'Like Boxes' by digital podiums for an individual 'Like' on Facebook for a specific car model.
A customized photo-booth in which patrons tapped their RFID card in order to select images of various cars which allow the attendees to pose for an automatic picture capture while they are super-imposed in real-time onto the car they selected to look as though they were driving the car themselves.
Once the users 'Sign Out' using their RFID cards at assigned sign-out stations, they then logged onto their Facebook profiles and published their photos and 'Likes' of the car models. All attendees of the Mercedes Benz Canadian Autoshow Tour also received a customized PDF brochure on all models of the cars they liked, with the customized picture on the brochure cover.
Mercedes Benz Canada is continuing the activations in Toronto starting February 17th and in Vancouver in April 3rd 2012.
Bash Interactive is a Convergent-Emerging Experiential Leader of Media Production, specializing in custom advertising technologies from Gesture, RFID, Tablet, Mobile, Projection and Social Media. For more information regarding their services and products, please visit www.bashinteractive.com. As the RFID program had other components, it was also done in conjunction with Henderson Bas Kohn, Kenna, Immersion Media, and BBDO.
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