Baby in Arms occupy Francorp's strategic expertise to power its Pan-India ambitions

Top Quote Established in 2002, Baby In Arms is an unique Utility Based Store model, offering a comprehensive range and variety of apparels and accessories for expecting moms and kids, from newborns to five year olds. End Quote
  • (1888PressRelease) September 30, 2010 - Baby in Arms caters to kid's requisites in garments, feeding accessories, toys, kid's furniture, apparel, baby care products and all sorts of accessories. They also offer maternity wear including nursing gowns. With a noble vision "to provide qualitative merchandise as well as other accessories for kids as well as their mothers", Baby In Arms plans to expand its retail footprint across all major Indian cities, through franchising route by hiring Francorp's strategic expertise. Francorp is a part of Franchise India Group, which is Asia's largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.

    With a fast pacing economy and progressive society, India has become a centre stage for many international brands, which are entering this lucrative market though various collaborations and arrangements. Elaborating their unique business model, Mr. Preetham, Founder and CEO of Baby In Arms, says "Currently the mom / kids apparel and accessories segment in India is unorganized and is mainly dominated by small players having a limited regional presence. But with the advent of numerous established players, both national as well as international, this sector has started making resolute strides towards the organized domain. The new-age Indian parents are more conscious about the apparels and accessories for their infants/ toddlers, with respect to the various choices available in the market.

    They are more brand-conscious and expect a value offering, which gives them a best return on their money spent, as well as an association with a credible brand. Hence the infants and toddler segment of the population is fast emerging as the target segment for aspiring businessmen. Aiming to capitalize on this perceived need- gap, Baby In Arms offers an extensive range of apparel as well as accessories for moms and kids, at amazingly economic cost."

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