Aviva Great Wall of Education wins tve Corporate Sustainability Film Award in the UK

Top Quote Aviva India was recently awarded the Television for the Environment (tve) Corporate Sustainability Film Award (CSFA)in recognition of the impact of the Aviva Great Wall of Education. Aviva received the Runners Up trophy at the CSFA for a documentary on the Aviva Great Wall of Education titled 'Journey of a Book'. End Quote
  • (1888PressRelease) November 08, 2012 - • Aviva bagged the runners up award for the documentary on the Aviva Great Wall of Education - 'Journey of a Book'
    • The Award Ceremony was hosted at the BAFTA headquarters in London

    In recognition of the impact of the Aviva Great Wall of Education, Aviva India was recently awarded the Television for the Environment (tve) Corporate Sustainability Film Award (CSFA). Aviva received the Runners Up trophy at the CSFA for a documentary on the Aviva Great Wall of Education titled 'Journey of a Book'. The film encapsulates the journey of the mega book donation drive, which, over the last 3 years, has collected more than 2 million books, and has reached out to more than 500,000 underprivileged children.

    The documentary film, produced by BBDO India, was shortlisted as one of the three finalists in the Community Investment Category. Gay Huey Evans, Aviva plc Board Member and Marie Sigsworth Director CR, Aviva plc, received the Award at a glittering ceremony at the prestigious BAFTA head quarters in London.

    Speaking on the occasion, Mr. Gaurav Rajput, Director - Marketing & Products, Aviva Life Insurance said, "It's a great honour to be recognized at such a prestigious platform, for the effort that we have put in to make this initiative a success. Aviva Great Wall of Education was launched as a one-city initiative in 2009 as a part of our corporate responsibility programme Street to School. Over the last 3 years, it has become a national movement helping thousands of underprivileged children move closer to education. Till date, we have reached out to over 500,000 underprivileged children, and hope to continue to make a difference in the lives of many more children."

    Tve hosted the first ever Corporate Sustainability Film Awards to acknowledge and felicitate corporates using creative films to share innovative sustainability ideas and inspire change for a better world. The judges panel comprised of the renowned professionals from sustainability and film production sector including Paul Brett - Director, Prescience Film Finance; Denise Parkinson - Entertainment Partnerships Director, Yahoo; Esther McLachlan - General Manager, Sustainability, Sony Europe; Mei Sim Lai OBE - Master, Worshipful Company of World Traders Guild; Janine Honour - Ethical Trade Associate, ASOS; Rukmini Rao - President, Gramya Resource Centre for Women; Hattie Park - Manager, Environmental Sustainability, BBC; Karin Laljani - Managing Director, Corporate Citizenship, and was chaired by Nick Nuttall - Acting Director, Division of Communication and Public information, Spokesperson, UNEP. CSFA received 17 entries from North America, Latin America Europe and Asia for its inaugural.

    Media:
    Aviva India - Pooja Khan, +919811315510, pooja.khan ( @ ) avivaindia dot com
    Adfactors PR - Preeti Harkare, +919654418182, preeti.harkare ( @ ) adfactorspr dot com

    About tve:
    tve is an award-winning charity, set up in 1984 by the United Nations Environment Programme, WWF and the UK broadcaster Central Television (www.tve.org). tve's aim for the Awards is to inspire and encourage companies globally to use the most popular of media - film and animation - to share best practice on their corporate sustainability initiatives. Cheryl Campbell, tve's executive director says: "We are excited about the opportunities for inspiring change that these new awards will bring for many years to come. The Awards evening on October 18th will give the audience a change to see the innovative approaches some companies are taking to sustainability". For more information, please visit: http://tvecsfa.org/

    • Aviva Group provides 43 million customers with insurance, savings and investment products.

    • Aviva Plc group is one of the UK's largest insurer and one of Europe's leading providers of life and general insurance.

    • We combine strong life insurance, general insurance and asset management businesses under one powerful brand.

    • We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.

    • Aviva India is a joint venture between Dabur Group and Aviva Group. Current paid up capital amounts to Rs 2,004 crore. Dabur Group is the 74% shareholder while Aviva Group holds 26%. Aviva Group is a UK based insurance company and one of the world's oldest insurance Groups, with a history dating back to 1696.

    • Aviva India's products have been designed to provide customers flexibility, transparency and value for money. We address all lifecycle needs of a customer - savings, protection, investment and retirement.

    • Aviva Group is the global bancassurance leader and in majority of the countries, bancassurance is the only distribution channel. In India too, we pioneered the concept of Bancassurance.

    • In the 2011 FTSE4Good index, Aviva Group is recognised as the top insurance company for corporate responsibility in the world, out of more than 100 other organisations in our sector. The Reputation Institute's 2011 rankings, also place Aviva as the UK's "most reputable" financial services company.

    • Aviva India is also keen to reach out to the underprivileged that have not had access to insurance so far. Through our association with BASIX (a micro financial institution) and other NGOs, we have been able to cover millions of lives.

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