Authentic Indian Style Mobile Desi Food Truck Gives NYC A Taste Of Originality

Top Quote Desi Food Truck is First in Line to Serve up Delicious Authentic Indian via Indo-Pak Mobile Food Truck. End Quote
  • (1888PressRelease) July 06, 2010 - Desi Food Truck and owner Al Elahi announced today the unveiling ,and grand opening event dates, for NYC's first ever original style Indian Cuisine mobile food truck. Unlike many other NYC mobile food and street vendors Al is the very first to announce an Indian style truck serving up classic Indian foods that easily differentiate his business from the many Halal food carts that line the NYC streets. The new Desi Food truck will be located on 27th street and 5th Avenue in NYC every day from 12:00 noon until 6:00pm, and then at 6:00pm will move to its evening location at 26th street & Madison Avenue. For the Desi Food Truck, these two flatiron locations are expected to be a prime location for the wholesale market with its Indian subcontinent community, surrounding nightlife, along with office and university crowd.

    "I wanted to introduce something different, something that's never been done before within the vendor community of NYC", states Owner Al Elahi "Life in NYC is defined and fused together by great entertainment, good friends and amazing food. Our goal is to create a lasting memory through incredible taste, our originality, affordable prices and convenience to the NYC population."

    The Desi Food Truck distinctly sets itself apart from other vendors in NYC not only by taste but by the type of mobile cuisine, as well as the look and feel of the entire experience. The lavish yellow truck is a full Indo-Pak motif with original art that can be easily spotted within the NY hustle and bustle. The metal fringing that adorns the sides is 100% handcrafted and can be found in and around India for elite mobile design purposes. The truck will soon include Wi-Fi for all that visit and would like to log on, and a television on the side playing Indian music selections to provide an amazing sense driven effect all while chowing down on a tasty to-go meal.

    Current dishes from the menu include Kati rolls that are to die for with a flaky buttery crust. They come in a variety of chicken or vegetarian. Chicken Tikka Masala, Chicken with curry over rice, Aloo Masala, Dal and rice, Paneer Masala and more. The prices are amazingly affordable for the taste, and range from $3.00 up to $5.00 for larger dishes.

    The Desi Food Truck Grand Opening Event is taking place from July 4th 2010 until July 31st 2010. When placing your order if you say the classic Aladdin words "Khul Jaa Sim Sim", that translate to mean "open the secret door", and you will receive a free desert with your order.

    To learn more about the Desi Food Truck please visit the location on 27th Street and 5th Avenue in NYC, or call (212) 844-9014. For media and press inquires please contact 877.841.7244.

    About Desi Food Truck
    Founded by Al Elahi in 2010, Desi Food Truck is currently headquartered in New York, NY with a main goal or bringing authentic Indian Cuisine to New Yorkers in an original style. The truck is located at 27th Street and 5th Avenue in NYC and serves up tasty dishes such as Kati Rolls, Chicken Tikka Masala, Chicken with curry over rice, Aloo Masala, Dal and rice, Paneer Masala and more Al Elahi is an established NYC entrepreneur and is also the sole owner of the cell phone store Wireless Warehouse in NYC as extremely active within the Real Estate Community.

    Media Contact: Monique Tatum
    Beautiful Planning - NYC PR Firm
    Office: 877.841.7244 ext 704
    mtatum ( @ ) beautifulplanning dot com

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