Australian based business celebrates 6 months online this month

Top Quote Australian survival food retailer moves from strength to strength harnessing the power of the internet to expand online after only 6 months of operation. End Quote
  • (1888PressRelease) October 18, 2010 - Moving from an idea to start a fully operational online shop to sales has been an exciting and challenging time for the team at, from selecting the Survivor Industries Mainstay survival food range to engaging the manufacturer, importers, web developers and marketers has been a huge learning curve for us.

    All our information has been gained from online resources. We have used to source short term specialists in web development, logo and advertisment design and telemarketing very successfully and extremely cost effectively.

    We have had to research importing and customs processes into Australia from the USA and work very closely with our American manufacturer Survivor Industries to ensure product availability and delivery.

    We believe our great products, strong belief in customer service and satisfaction, very compeditive pricing and support from our growing customer base will see our business continue to grow.

    A new marketing campaign for is due to kick off in November including targeted Magazine adds, ebay shopfront, google addwords and other selected online advertising avenues to co-incide with the Australian summer so we are hoping to see our growth continue.

    The strong Australian dollar against the US dollar is also making it very appealing to import from the US so we are on the lookout to increase our product range with other lightweigth niche survival products.

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