Badge Launches The Green Room in Support of Social and Environmental Awareness

Top Quote is launching The Green Room, an online marketplace which brings together and highlights brands that promote people and the planet. Launching in February, The Green Room will be housed in its own section on the ASOS website. End Quote
    QuoteThe Green Room is about fashion first but with a conscience.Quote
  • (1888PressRelease) February 17, 2010 - London, United Kingdom - The Green Room will include a line-up of fashion and beauty brands, own-label collections and a series of collaborations with artisans and small producer groups - all with the aim of supporting social and environmental awareness.

    The launch coincides with Fairtrade Fortnight, The Fairtrade Foundation's annual two week awareness campaign which this year runs from 22 Feb - 7 March.

    Brands on offer will include shoes from Beyond Skin, Terra Plana and Swedish Hasbeens, clothing from Bassike, Slow Motion and People Tree and accessories from Made and Matt and Nat. Beauty brands available will include Caudalie, Green & Spring and Neal's Yard. will also be the exclusive UK online stockist of a range of organic cotton t-shirts from Borders & Frontiers. The t-shirts feature designs from some of the most influential fashion bloggers including Susie Lau of Stylebubble and Rumi Neely of fashiontoast. Borders & Frontiers is a new London based label with an emphasis on environmental and ethical approaches. In addition, is excited to have been chosen as the first exclusive online partner for the launch of the Emma Watson for People Tree collection launching in February.

    The first of's own-label collaborations for The Green Room will be ASOS Africa, a capsule collection of clothing and accessories designed, sourced and produced in collaboration with several small communities in Africa. ASOS Africa will offer contemporary silhouettes such as jumpsuits, playsuits, blazers and cropped trousers all re-worked using African kangas - the vivid printed cottons traditionally worn throughout Eastern Africa - as well as handmade leather accessories. ASOS Africa launches on the 22 Feb with clothing prices ranging from 15 -75 and accessories from 18 -32.'s collection of own-label Fairtrade cotton jersey tops will also sit in The Green Room. Featuring vests and tees in a variety of styles including printed, cropped, and embellished designs, each piece carries the FAIRTRADE Mark1 which provides a guarantee that the cotton used was produced and traded in accordance with international Fairtrade standards. Vests are priced from 10 and tops and tees from 14.

    Customers will be able to follow the journey of the ASOS Africa products and find out more about The Green Room brands on ASOS Life, the online community.

    Caren Downie, Buying Director, said: "The Green Room is about fashion first but with a conscience. It is really exciting to be able to offer our customers beautiful things and also the opportunity to make a positive choice to impact the environment and the lives of people in underprivileged communities."


    Borders & Frontiers
    Emma Watson for People Tree
    Pants to Poverty
    People Tree
    Slow Motion

    Accessories & Footwear
    Beyond Skin
    Matt & Nat
    People Tree
    Swedish Hasbeens
    Terra Plana

    Anatomicals Naturals Collection
    Body America
    Butter London
    Cowshed Spa
    Figs & Rouge
    Green & Spring
    Holistic Silk
    Korres Colour
    Louise Galvin
    Mama Mio
    Neal's Yard
    Ole Henriksen
    This Works
    Tigi Love Peace & the Planet
    Tommy Guns
    Yes To Carrots
    Young & Pure

    1 The Fairtrade Mark is a certification mark and registered trademark of Fairtrade Labeling Organisations International (FLO) of which the Fairtrade Foundation is the UK member. The FAIRTRADE Mark is an independent consumer guarantee of a fair deal for farmers in developing countries. For more information visit

    Established in June 2000, is the UK's largest independent online fashion and beauty retailer. With over 35,000 branded and own label products available and 1,500 new lines added each week, is rapidly becoming the market leader in the UK online fashion world. Aimed primarily at fashion forward 16-34 year olds, attracts over 6.9 million unique visitors a month and has 2.9 million registered users.

    For further information, images and samples please contact:
    Amy Davies
    Greater London House
    Hampstead Road
    NW1 7FB

    +44 (0)20 7836 1284
    press ( @ ) asos dot com

    Submitted by:
    John Wood
    +44 777 152 0001
    London, United Kingdom

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