Ashiana Housing Ltd unveils its new identity

Top Quote The new logo is designed to reflect Ashiana Housing as an institution built on the strong foundation of honestly and transparency. End Quote
  • (1888PressRelease) February 22, 2013 - Ashiana Housing Limited ( Listed BSE NSE) one of the fastest growing real estate developers, today unveiled its new brand logo making the most encompassing transformation of its corporate identity in the Company's history. The new logo is designed to reflect Ashiana Housing as an institution built on the strong foundation of honestly and transparency.

    The need for a new identity arose as Ashiana reached an inflection point along three axes: it was growing pan-Indian, it was getting into JVs and it needed to prepare for a real estate market that will be dominated by global names. The new logo was unveiled by Mr. Vishal Gupta, Managing Director along with Mr Ankur Gupta, Joint Managing Director Ashiana Housing Ltd at a press conference held in the city.

    Commenting on the new face of Ashiana, Vishal Gupta said, "We hope our new identity will reinforce our commitment as a safe and transparent real estate company. That is our differentiator, today and tomorrow."

    "As we take Ashiana forward to greater heights in quality, service, size and the number of locations, we feel the need to create a much stronger and differentiated brand. A brand which will clearly stand out from other real estate companies and the companies which use the name Ashiana,"added Mr Gupta

    The first impression newly designed logo gives is an 'a' from Ashiana, but if you look closely, it is also a baby in a mother's safe and comforting embrace; symbolizing the safety and trust that Ashiana Housing has created with its customers, vendors and other stakeholders.

    The logo was designed after rigorous research and surveys among Ashiana Housing's stakeholders including customers, vendors, partners and employees and found largely the stakeholders feel that they are safe people to be with…. therefore the new logo and the new tagline.

    The newly launched logo depicts a baby in a mother's safe embrace that also doubles up to form the letter 'a'. The brand line 'You are in safe hands' sums up Ashiana 's promise.

    Since its inception in 1979, Ashiana Housing has been delivered over 117 lac sq ft of residential and commercial space in Bihar, Jharkhand, Haryana, Uttar Pradesh, Rajasthan and Delhi NCR.

    With three new homes being built every day, Ashiana has more than 8000 families living in its properties.
    Having a strong foothold in Jamshedpur, Patna, Bhiwadi, Jaipur & Jodhpur, Ashiana has identified, Gujarat, West Bengal the new markets for its future projects besides, Bhiwadi.

    Ashiana was named among Asia's 200 best Under a Billion Dollar Companies by Forbes in 2011 and 2012. It also received the Best Affordable Housing award by CNBC Awaaz's Real estate Awards in 2012, India's Best Theme Based Township by Credai Real Estate Awards 2012 and India's Best Residential Project Award by Zee Business RICS in 2012.

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