ASD expands mining and industrial reseller network in China with addition of Yudecheng Technology

Top Quote Customers throughout the region will benefit from the enhanced mineral analysis options. End Quote
  • (1888PressRelease) July 31, 2013 - BOULDER, Colo. - ASD Inc., a PANalytical company and the global leader in high-performance NIR analytical instrumentation and material analysis solutions, today announced its expansion in China's mining and industrial markets with the addition of Beijing Yudecheng Technology Co., Ltd. (Yudecheng) to their reseller network.

    Yudecheng joins ASD's reseller network to support the TerraSpec® mineral analyzer, FieldSpec® portable spectroradiometer and LabSpec® lab analyzer lines of instrumentation. The partnership will expand ASD's presence in the mining and industrial markets of the People's Republic of China and provide expanded capabilities for local mining operators and exploration geologists through sales of the following NIR analytical instruments:

    · TerraSpec mineral analyzers
    Portable, rapid and non-destructive analysis of minerals in the lab or the field

    · FieldSpec portable spectroradiometers
    Fast, precise and portable spectroradiometers for a wide range of applications

    · LabSpec lab analyzers
    Research-grade instrument performance in a rugged package suitable for transport to the sample location

    "Yudecheng's invaluable experience in the mineral exploration and mining industry and their previous success marketing portable instrumentation are the main reasons we chose to pursue this partnership," said Michael Lands, vice president of sales and marketing, NIR. "We're both focused on providing cost-effective solutions that will greatly improve our customers' mineral exploration and mining production efficiency."

    "By adding ASD's instruments to our line of products, we can provide our customers with a full in-field material analysis solution," said Liu Guangke, general manager of Yudecheng. "Partnering NIR instruments with the XRF capabilities in our other products will help us increase customer satisfaction."

    To learn more about Yudecheng Technology, please visit, or about ASD, please visit ASD is now part of PANalytical.

    About ASD
    Established in 1990 in Boulder, ASD Inc., a PANalytical company, is the global leader in high-performance analytical instrumentation solutions, solving some of the most challenging real-world materials measurement problems. ASD spectrometers - unparalleled in providing laboratory-grade results in the field or on-site - are the instruments of choice for remote sensing, environmental sciences, agricultural, mining, pharmaceutical and pulp and paper industry applications, where results drive paradigm-changing insights, efficiency and profit. ASD's collaborative culture and world-class customer service put the best, fastest and most accurate spectroscopic instruments to work for industry and science in more than 70 countries around the world.

    About PANalytical
    PANalytical is one of the world's leading suppliers of analytical instrumentation and software for X-ray diffraction (XRD) and X-ray fluorescence spectrometry (XRF). The materials characterization equipment is used for scientific research and development, industrial process control applications and semiconductor metrology. PANalytical offers a variety of analysis techniques, including optical emission spectrometry (OBLF GmbH, Germany), pulsed fast thermal neutron activation (Sodern, France) and near-infrared (ASD Inc., United States). Together with XRD and XRF, PANalytical is able to provide customers with tailor-made analytical solutions for the characterization of a wide range of products such as cement, metals, nanomaterials, polymers and many more. PANalytical's headquarters are in Almelo, the Netherlands. Visit for more information about the company's activities.

    PANalytical is part of Spectris plc, the productivity-enhancing instrumentation and controls company.

    About Yudecheng Technology Co., Ltd.
    Beijing Yudecheng Technology Co., Ltd (YDC) was established in 2000. The company focuses on exploration, mining and providing excellent portable devices and considerable services for geology customers.

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